⌂Home > Blog > Page 9

featured

DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

Find out more

You Might Have Built It, But Will They Book? Hotel Digital Marketing interviews, episode 1

Today we are opening a series of interviews on Digital Marketing in which Trevor Grant, Chief Cheerleader at Revenue Hub interviews Pau Siquier, our Digital Marketing Director…

Pau Siquier19/09/2022

Parity is over. Defining a new pricing strategy with Booking.com and Expedia

Having inventory and price parity in your online distribution is no longer a valid strategy. How should you redefine your relationship with OTAs in order to grow your direct channel and reduce your dependency?…

Pablo Delgado12/09/2022

Understanding Booking.com’s shift to the merchant model and a roadmap for hotels to compete with it

Booking.com has done it again: make you see as an opportunity something that will grant you dependency and a rise on the OTA costs. How should you adapt your strategy to compete with this “new” Booking.com?…

Pablo Delgado02/06/2022

Three hurdles to direct sales

When trying to book a room on your website, your customers have to overcome many hurdles. Eliminating them should be your priority as it will increase your direct sales…

Pablo Delgado18/05/2022

Understand and make the most of your demand data

When analysing your direct sales, don't overlook the booking request data provided through your engine, both total requests and those you are unable to fulfil. You'll find that they provide you with a lot of information that offer clues to opportunities for improvement.…

Pablo Sánchez10/05/2022

featured

DMA impact on hotels: 0.8% loss of direct reservations

You Might Have Built It, But Will They Book? Hotel Digital Marketing interviews, episode 1

Parity is over. Defining a new pricing strategy with Booking.com and Expedia

Understanding Booking.com’s shift to the merchant model and a roadmap for hotels to compete with it

Three hurdles to direct sales

Understand and make the most of your demand data

Recent Posts

Authors

About Mirai

featured

DMA impact on hotels: 0.8% loss of direct reservations

You Might Have Built It, But Will They Book? Hotel Digital Marketing interviews, episode 1

Parity is over. Defining a new pricing strategy with Booking.com and Expedia

Understanding Booking.com’s shift to the merchant model and a roadmap for hotels to compete with it

Three hurdles to direct sales

Understand and make the most of your demand data

Recent Posts

Authors

Tags

About Mirai