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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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Understanding Booking.com’s shift to the merchant model and a roadmap for hotels to compete with it

Booking.com has done it again: make you see as an opportunity something that will grant you dependency and a rise on the OTA costs. How should you adapt your strategy to compete with this “new” Booking.com?…

Pablo Delgado02/06/2022

Three hurdles to direct sales

When trying to book a room on your website, your customers have to overcome many hurdles. Eliminating them should be your priority as it will increase your direct sales…

Pablo Delgado18/05/2022

Understand and make the most of your demand data

When analysing your direct sales, don't overlook the booking request data provided through your engine, both total requests and those you are unable to fulfil. You'll find that they provide you with a lot of information that offer clues to opportunities for improvement.…

Pablo Sánchez10/05/2022

Bing Hotel Price Ads, a new showcase for your direct sales

Bing HPA offers you another showcase to reach many users who are not on Google and who now end up with the OTAs, the only channels currently bidding on your hotel.…

Paola Romero06/04/2022

Why setting a fixed budget for your paid campaigns is damaging your business

Limiting your marketing budget may seem like a way to control spending, but it puts a cap on our direct sales potential. What opportunities might we miss out on?…

Sergio Tomas Rasero24/03/2022

featured

DMA impact on hotels: 0.8% loss of direct reservations

Understanding Booking.com’s shift to the merchant model and a roadmap for hotels to compete with it

Three hurdles to direct sales

Understand and make the most of your demand data

Bing Hotel Price Ads, a new showcase for your direct sales

Why setting a fixed budget for your paid campaigns is damaging your business

Recent Posts

Authors

About Mirai

featured

DMA impact on hotels: 0.8% loss of direct reservations

Understanding Booking.com’s shift to the merchant model and a roadmap for hotels to compete with it

Three hurdles to direct sales

Understand and make the most of your demand data

Bing Hotel Price Ads, a new showcase for your direct sales

Why setting a fixed budget for your paid campaigns is damaging your business

Recent Posts

Authors

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About Mirai