Posts tagged with: ADR

My take on the underpinning reasons behind the situation caused by the Digital Markets Act interpretation

Javier Delgado analyzes the main causes behind the changes generated by the interpretation of the Digital Markets Act (DMA).…

Javier Delgado04/12/2024

Loyalty benefits in figures beyond Net ADR

Beyond boosting your direct sales and distribution profitability, loyalty also impacts your financial results and elevates the quality of your reservations, customer lifetime value and improves your operational efficiency.…

Pablo Delgado15/11/2023

Booking.com Genius “free room upgrade” and “free breakfast”: once again the OTA wins and you lose

genius free room upgrade and breakfast mirai

Do you know how these Booking.com visibility boosting programmes work? Do they generate incremental demand for your hotel? What are the disadvantages? …

Pablo Delgado26/09/2023

No, loyalty does not increase your ADR, but it’s still worth it

Applying discounts to encourage loyalty does not increase your ADR, it decreases it. However, loyalty does increase your net ADR, the most important KPI to measure your profitability.…

Pablo Delgado06/09/2023

5 tools in your Google profile to increase your direct sales that you’ve probably never heard of

Some free tools in your Google Hotels profile give you a great chance to analyze your hotel and your competitors so you can adjust your distribution strategy.…

Simón Barreiro16/05/2023

Understanding the value proposition of paid and free Google Hotels

Google Hotels has become a key source of traffic and revenue for the direct channel for most hotels. Both paid campaigns and free booking links are important parts of this. Get to know them to get the most out of them!…

Pablo Delgado28/02/2023

10 questions and answers about upcoming challenges in hotel distribution that may interest you

questions and answers hotel distribution mirai

In this post, we collect some of the questions hoteliers have been asking us in recent weeks about the current context, risks and implications, as well as our vision and recommendations for the next challenges in hotel distribution.…

Pablo Sánchez15/02/2023

Growing contribution of metasearch to direct revenue

growing metasearch to direct revenue mirai

We analysed the contribution of metasearch engines to the direct channel revenues of almost 1000 hotels. How can you not participate in a channel that generates an average share of more than 13%? …

Pablo Delgado07/02/2023

Net ADR: the most important KPI you should pay attention to

This post provides a guide to carrying out a rigorous analysis of the net ADR of your distribution channels, allowing you to determine their actual profitability and providing an opportunity to increase your hotel's GOP without altering your top line.…

Pablo Delgado16/11/2022

Understand and make the most of your demand data

When analysing your direct sales, don't overlook the booking request data provided through your engine, both total requests and those you are unable to fulfil. You'll find that they provide you with a lot of information that offer clues to opportunities for improvement.…

Pablo Sánchez10/05/2022

Posts tagged with: ADR

My take on the underpinning reasons behind the situation caused by the Digital Markets Act interpretation

Loyalty benefits in figures beyond Net ADR

Booking.com Genius “free room upgrade” and “free breakfast”: once again the OTA wins and you lose

No, loyalty does not increase your ADR, but it’s still worth it

5 tools in your Google profile to increase your direct sales that you’ve probably never heard of

Understanding the value proposition of paid and free Google Hotels

10 questions and answers about upcoming challenges in hotel distribution that may interest you

Growing contribution of metasearch to direct revenue

Net ADR: the most important KPI you should pay attention to

Understand and make the most of your demand data

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Posts tagged with: ADR

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