Por Pablo Delgado y César López Generic advertisements: unavoidable but mostly harmless Google shows advertisements according to the words that the user has written… every single one of the words. You can prevent advertisements appearing when your names is searched or advertisements that include your name in their text but you cannot do anything about…
By Pablo Delgado and César López. On the first part of this serie we analyzed the problem: in this one, the options you have to solve it. Alternative 1: Also advertise yourself It is a common occurrence nowadays. The hotel chains and the more advanced, independent hotels have already accepted the need to invest in…
By Pablo Delgado and César López. First of all, you must register the name of your hotel. It’s very simple… (if you’ve already registered the name of your hotel) Request to do so here: https://services.google.com/inquiry/aw_tmcomplaint?hl=enn Pay attention to the following: Fill out the form in the name of the owner of the trademark or in…
By Pablo Delgado and César López In Continental Europe, hotels with registered trademarks can prevent intermediaries from using their brand names in Google Adwords. Doing this means that more users end up on their own websites. In spite of the advantages, most independent hotels don’t take the necessary steps to benefit from it. Did you…
The name given by a manager to his or her hotel is a key decision for the business.It could make or loose a lot of money for the business throughout the years. This is very important; it should be looked at carefully and, if necessary, with professional help, before taking a decision that will affect…
Do confidential deals attract new clients? Do they fill empty rooms which, otherwise, people would not use? How? Must the price be lowered? By cooperating with a Madrid hotel, Mirai has experimented, leading to interesting results. In addition to gathering facts worth analysing, in thirty days we have explored and made comparisons, discovering how exactly…
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Adwords is popular in travel industry and intermediaries like Expedia invest nearly $6 million monthly (source: Adage) in Google Adwords campaigns – inverting the money they get from partners. Pay Per Click sponsored results bring more and more attention of indivual hotels as well but many questions and doubts arise: Will Adwords bring more reservations?…
Google launched a new service that may change the way we use Google for search. Since 8th September, results in a search engine (www.google.es) are shown instantly during typing, there is no need of pressing [enter]. Google suggests 4 most popular searches that refer to written phrase showing complete results (including maps, sponsored links) for…
