DMA implementation sinks 30% of clicks and bookings on Google Hotel Ads

How do Google's changes affect the user? What have hotels lost? What does this mean for the hotel industry? What about Booking.com? Is it a gatekeeper? Who stands to gain?…
How do Google's changes affect the user? What have hotels lost? What does this mean for the hotel industry? What about Booking.com? Is it a gatekeeper? Who stands to gain?…
Are you familiar with all the levels of the funnel and their terminology? Do you know what the KPIs are for your campaigns? Are you able to segment them in order to identify areas for improvement?…
Triple the growth rate of your database and improve your conversion by combining the “Booking” and “Joining the loyalty club” functionalities.…
Via API, we synchronize sales information between the two systems, allowing you to validate your bookings status automatically, thereby saving time and reducing errors. …
trivago now offers Net CPA on Consumption, a pure commissionable model where you pay only at the end of the stay, excluding cancellations and no-show…
Our BI platform now allows you to see the evolution of each source/media, combine them with more than 50 variables and segment by the source/media that interests you.…
Beyond boosting your direct sales and distribution profitability, loyalty also impacts your financial results and elevates the quality of your reservations, customer lifetime value and improves your operational efficiency.…
Do you know how these Booking.com visibility boosting programmes work? Do they generate incremental demand for your hotel? What are the disadvantages? …
We are starting a new series of interviews where Trevor Grant, Chief Cheerleader at Revenue Hub, talks to Pablo Sánchez, our Consulting Director.…
Applying discounts to encourage loyalty does not increase your ADR, it decreases it. However, loyalty does increase your net ADR, the most important KPI to measure your profitability.…