What factors affect the results of your metasearch campaigns? (Part 2)
Here we show you how to identify the key variables on each metasearch funnel level and what actions to take in order to optimize your campaign performance.…
Here we show you how to identify the key variables on each metasearch funnel level and what actions to take in order to optimize your campaign performance.…
Pau Siquier and Trevor Grant look specifically at the lower funnel: What is it, why is it so important and why is it possibly the most effective way of traffic acquisition for the hotels.…
Limiting your marketing budget may seem like a way to control spending, but it puts a cap on our direct sales potential. What opportunities might we miss out on?…