Posts tagged with: CPC

Keys to improving the performance of your Google Hotel Ads campaigns (Part 4)

Make the most of Google Hotel Ads by boosting your visibility, demand, Participation Rate, impression share, CTR and conversion rate.…

Diego Varela28/01/2025

Who are the winners and losers of Google’s implementation of the DMA?

Following the DMA, is Google Hotels losing metasearch share? Are other metasearch players taking advantage of this? Has there been a change in the hotels from “direct” to “indirect”? Who are the winners here?…

Pablo Delgado11/06/2024

Spend on commissions or invest in your direct sales?

commission investment direct sales mirai

One of the key factors behind the success of the OTAs is their heavy investment in online marketing. Hoteliers, however, remain reluctant to invest. Why continue allowing intermediaries to own the customer relationship rather than you? …

Pablo Sánchez12/02/2024

The new trivago Net CPA on Consumption model is now available with Mirai

With Mirai you can now participate in trivago Net CPA on Consumption. If you were already investing in CPA, we have switched you to this new model so you can benefit from its advantages.…

Isabel Rey30/01/2024

trivago introduces its new Net CPA on Consumption

trivago now offers Net CPA on Consumption, a pure commissionable model where you pay only at the end of the stay, excluding cancellations and no-show…

Paola Romero30/01/2024

This is how Tripadvisor net commission per stay model works

Does it exclude cancellations and no-shows? What commissions are available? Which markets is it available in? What visibility will my hotel have at each commission level?... …

Diego Varela03/05/2023

trivago launches Free Booking Links. You can participate with Mirai

At Mirai, we have the technical requirements in place and are activating this new option for all clients that meet the participation requirements.…

Isabel Rey31/03/2023

Everything you need to know about trivago’s new Free Booking Links

trivago is offering independent hotels without active campaigns on the metasearch engine the opportunity to increase their visibility and direct revenue with these free ads…

Paola Romero31/03/2023

Visibility boosters and marketing in OTAs: a guide to understanding, choosing and comparing each option

With this guide you will be able to analyze which OTA visibility actions really bring you potential revenue in order to make more effective decisions.…

Pablo Delgado15/03/2023

A Handbook on Hotel Distribution in the 21st Century

vademecum distribution channel-mix mirai

To define a healthy channel mix, we need a good understanding of how each channel works. This overview of the key terms in hotel distribution will help you determine the right dose of each channel you need to add to improve your distribution strategy…

Marta Romero24/11/2022

Posts tagged with: CPC

Keys to improving the performance of your Google Hotel Ads campaigns (Part 4)

Who are the winners and losers of Google’s implementation of the DMA?

Spend on commissions or invest in your direct sales?

The new trivago Net CPA on Consumption model is now available with Mirai

trivago introduces its new Net CPA on Consumption

This is how Tripadvisor net commission per stay model works

trivago launches Free Booking Links. You can participate with Mirai

Everything you need to know about trivago’s new Free Booking Links

Visibility boosters and marketing in OTAs: a guide to understanding, choosing and comparing each option

A Handbook on Hotel Distribution in the 21st Century

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Posts tagged with: CPC

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