Keys to improving the performance of your Google Hotel Ads campaigns (Part 4)

Make the most of Google Hotel Ads by boosting your visibility, demand, Participation Rate, impression share, CTR and conversion rate.…
Make the most of Google Hotel Ads by boosting your visibility, demand, Participation Rate, impression share, CTR and conversion rate.…
Do Google's free booking links have their own funnel? How are they different from the paid advertisements? How can we check the data? We explain everything in the third instalment of “The Metasearch Funnel” series.…
Princess Hotels & Resorts, in collaboration with Mirai, boosts its bookings and manages to attract new guests (+165% CTR) thanks to an effective strategy of launching Google Demand Gen campaigns.…
Here we show you how to identify the key variables on each metasearch funnel level and what actions to take in order to optimize your campaign performance.…
Are you familiar with all the levels of the funnel and their terminology? Do you know what the KPIs are for your campaigns? Are you able to segment them in order to identify areas for improvement?…