A good room upselling system in your direct channel offers a high value alternative as it increases average revenue and average price without increasing operating costs, and reduces the cost of intermediation. We quantify the performance of upselling featured in our booking engine and analyse the keys to success for the hotels with the best…
Hoteliers receive endless proposals to receive more bookings... in exchange for lowering rates. But what you really need are ways to increase your revenue: upselling is a rare gems that provides just that…
During the pandemic Booking.com has increased its share of the hotels channel mix almost without resistance. We analyse some of its practices and give you some solutions to avoid giving them more power…
Ensuring your direct sales maintain their quota is in your hands. If you don’t do anything and wait for everything to go back to “normal”, OTA’s will be the ones to exploit the many changes that have come to stay…
Direct selling has gained a large share of sales during the pandemic, demonstrating its sales capacity and resilience. We analyse the reasons for this explosion…
Mirai club members now have a private area where they can manage their account and bookings.…
Loyalty clubs mean a new standard in direct sales and customers are starting to get used to them. Should your chain have one? Moreover, should independent hotels get into business too? …
Building customer loyalty through the direct channel is one of the most important long-term cornerstones in the struggle against OTAs. Up until now, intermediaries have been winning this battle by a wide margin. It’s in your hands to turn things around.…
