Posts tagged with: demand

The best of Mirai’s Blog in 2024: our most read posts

We have compiled our blog’s posts that have caught the most interest in 2024 and that we hope will help you optimise your direct sales and improve your distribution. …

amaialopez18/12/2024

My take on the underpinning reasons behind the situation caused by the Digital Markets Act interpretation

Javier Delgado analyzes the main causes behind the changes generated by the interpretation of the Digital Markets Act (DMA).…

Javier Delgado04/12/2024

A Hotelier’s survival guide: understanding demand (Part 1)

Hotels do not generate demand; direct sales must compete with other channels to attract existing demand. We explain everything you need to know about demand generators and how your hotel can make use of them. …

Marta Romero30/10/2024

Mirai integrates with the Hubspot CRM

With Hubspot you can increase and centralise customer data, segment it to run email marketing campaigns and conduct satisfaction surveys, improving customer loyalty.…

amaialopez17/10/2024

The metasearch funnel in detail: the free booking links funnel and data sources (Part 3)

Do Google's free booking links have their own funnel? How are they different from the paid advertisements? How can we check the data? We explain everything in the third instalment of “The Metasearch Funnel” series.…

Diego Varela25/09/2024

Princess Hotels & Resorts improves profitability (+102% ROAS) with Google’s Demand Gen campaigns

princess hotels resorts case study demand gen mirai

Princess Hotels & Resorts, in collaboration with Mirai, boosts its bookings and manages to attract new guests (+165% CTR) thanks to an effective strategy of launching Google Demand Gen campaigns.…

amaialopez17/09/2024

All-in-one direct sales: get the most out of your integrated technologies

By integrating the key technologies involved in your direct sales you can automate and optimize sales processes, strengthen your brand, reduce intermediation costs and enhance the customer experience.…

amaialopez05/09/2024

What factors affect the results of your metasearch campaigns? (Part 2)

Here we show you how to identify the key variables on each metasearch funnel level and what actions to take in order to optimize your campaign performance.…

Diego Varela21/05/2024

The six levels of the Google Hotels funnel (Part 1)

Are you familiar with all the levels of the funnel and their terminology? Do you know what the KPIs are for your campaigns? Are you able to segment them in order to identify areas for improvement?…

Diego Varela23/04/2024

Mirai integrates with Optimand to display direct sales together with destination demand and pricing trends

The integration between Optimand and Mirai provides you with access to your direct sales, giving you a better understanding of your market and helping optimize sales.…

Isabel Rey11/04/2024

Posts tagged with: demand

The best of Mirai’s Blog in 2024: our most read posts

My take on the underpinning reasons behind the situation caused by the Digital Markets Act interpretation

A Hotelier’s survival guide: understanding demand (Part 1)

Mirai integrates with the Hubspot CRM

The metasearch funnel in detail: the free booking links funnel and data sources (Part 3)

Princess Hotels & Resorts improves profitability (+102% ROAS) with Google’s Demand Gen campaigns

All-in-one direct sales: get the most out of your integrated technologies

What factors affect the results of your metasearch campaigns? (Part 2)

The six levels of the Google Hotels funnel (Part 1)

Mirai integrates with Optimand to display direct sales together with destination demand and pricing trends

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Posts tagged with: demand

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