Posts tagged with: Distribution

Measuring the performance of your direct channel

measuring performance direct channel mirai

Are you sure you are using the appropriate KPIs to measure your direct sales? Discover how to do it correctly, interpret the results and move in the right direction.…

Pablo Delgado18/10/2023

No, loyalty does not increase your ADR, but it’s still worth it

Applying discounts to encourage loyalty does not increase your ADR, it decreases it. However, loyalty does increase your net ADR, the most important KPI to measure your profitability.…

Pablo Delgado06/09/2023

Reasons to be concerned about the new DMA that you haven’t yet heard about

The DMA supports fairer competition in digital markets, but Booking.com considers it is not a gatekeeper. What implications could this have for the industry if the EC accepts its claims?…

Marta Romero13/07/2023

5 tools in your Google profile to increase your direct sales that you’ve probably never heard of

Some free tools in your Google Hotels profile give you a great chance to analyze your hotel and your competitors so you can adjust your distribution strategy.…

Simón Barreiro16/05/2023

The seven deadly sins of distribution

What practices should you avoid to ensure that your distribution does not turn into hell?…

Marta Romero26/04/2023

Mirai Consulting success story : Bahia Principe Hotels & Resorts’ direct sales turn around its competitive situation

Has gone from a level of competitiveness that could be improved to a very good level, improving its metasearch campaigns and achieving more bookings at a more efficient cost.…

Isabel Rey19/04/2023

The reasons why customers use Booking.com (and so do I)

We put ourselves in the customer's shoes to provide a real-life case study: Why Pablo Delgado, CEO America at Mirai, ended up booking a hotel through Booking.com rather than the direct channel. …

Pablo Delgado27/03/2023

How much do you stop selling for not controlling your price?

Is it possible to quantify the importance of price for your direct sales? How much are you losing by not controlling your prices and allowing other channels to sell cheaper than you do on your own website?…

Pablo Sánchez24/01/2023

Mirai 2022 Blog: these are our 10 most-read posts

Would you like to know which topics are of most interest in hotel distribution? OTAs, metasearch engines, Google, profitability... Take a look at the TOP 10 most-read posts on our blog and catch up on any you missed!…

Isabel Rey15/12/2022

2022: new developments at Mirai

It's time to look back at what we've been doing to further improve your direct selling. This compilation of our most important developments and projects is a useful reminder that will allow you to check whether you are getting the most out of them.…

amaialopez13/12/2022

Posts tagged with: Distribution

Measuring the performance of your direct channel

No, loyalty does not increase your ADR, but it’s still worth it

Reasons to be concerned about the new DMA that you haven’t yet heard about

5 tools in your Google profile to increase your direct sales that you’ve probably never heard of

The seven deadly sins of distribution

Mirai Consulting success story : Bahia Principe Hotels & Resorts’ direct sales turn around its competitive situation

The reasons why customers use Booking.com (and so do I)

How much do you stop selling for not controlling your price?

Mirai 2022 Blog: these are our 10 most-read posts

2022: new developments at Mirai

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Posts tagged with: Distribution

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