Posts tagged with: EU

DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. …

Pablo Delgado14/10/2024

Who are the winners and losers of Google’s implementation of the DMA?

Following the DMA, is Google Hotels losing metasearch share? Are other metasearch players taking advantage of this? Has there been a change in the hotels from “direct” to “indirect”? Who are the winners here?…

Pablo Delgado11/06/2024

DMA implementation sinks 30% of clicks and bookings on Google Hotel Ads

How do Google's changes affect the user? What have hotels lost? What does this mean for the hotel industry? What about Booking.com? Is it a gatekeeper? Who stands to gain?…

Javier Delgado07/05/2024

Reasons to be concerned about the new DMA that you haven’t yet heard about

The DMA supports fairer competition in digital markets, but Booking.com considers it is not a gatekeeper. What implications could this have for the industry if the EC accepts its claims?…

Marta Romero13/07/2023

Posts tagged with: EU

DMA impact on hotels: 0.8% loss of direct reservations

Who are the winners and losers of Google’s implementation of the DMA?

DMA implementation sinks 30% of clicks and bookings on Google Hotel Ads

Reasons to be concerned about the new DMA that you haven’t yet heard about

Recent Posts

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About Mirai

Posts tagged with: EU

DMA impact on hotels: 0.8% loss of direct reservations

Who are the winners and losers of Google’s implementation of the DMA?

DMA implementation sinks 30% of clicks and bookings on Google Hotel Ads

Reasons to be concerned about the new DMA that you haven’t yet heard about

Recent Posts

Authors

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About Mirai