Price disparity, the eternal problem of hotel distribution
Price disparity is the main problem for many hotels and correcting this situation is essential in order to outline a correct direct-sales strategy.…
Price disparity is the main problem for many hotels and correcting this situation is essential in order to outline a correct direct-sales strategy.…
trivago Express Booking, Book on Google and TripAdvisor Instant Booking share the same objective (increase conversion), but follow very different strategies. …
trivago has launched a new tool for its metasearch engine called trivago Express Booking. We have analysed it in detail.…
The Genius rewards programme is a brilliant move by Booking.com in its strategy to continue gaining market share in hotels by gobbling up other online channels as well as the hotel’s own direct channel, their website.…
Expedia has stated that the recent movement of large hotel chains offering the best direct price is detrimental to the hoteliers themselves. This is why Expedia is wrong.…
Google has strongly burst onto the hotel-transaction scene via its Book on Google (BoG) interface, awakening plenty of curiosity and questions about the real interest Google has with this movement. At first, it presents many similarities in regards to the twist carried out by TripAdvisor with Instant Booking. However, at the same time, it's very…
Many hotels do the right thing by offering better stock and price conditions to Booking.com, and of course to their own website, rather than to Expedia after seeing that they make more money that way, since the net price (after taking out the commissions) is almost always superior. However, rarely are these same decisions made…