Posts tagged with: featured

Measuring the performance of your direct channel

measuring performance direct channel mirai

Are you sure you are using the appropriate KPIs to measure your direct sales? Discover how to do it correctly, interpret the results and move in the right direction.…

Pablo Delgado18/10/2023

Booking.com Genius “free room upgrade” and “free breakfast”: once again the OTA wins and you lose

genius free room upgrade and breakfast mirai

Do you know how these Booking.com visibility boosting programmes work? Do they generate incremental demand for your hotel? What are the disadvantages? …

Pablo Delgado26/09/2023

“Personalized Messages” and “Reviews”, new features in the “Price Comparison and Parity” module by Mirai

We continue to offer you powerful tools to improve communication with your customers and drive more direct bookings.…

almudenasantamaria14/09/2023

No, loyalty does not increase your ADR, but it’s still worth it

Applying discounts to encourage loyalty does not increase your ADR, it decreases it. However, loyalty does increase your net ADR, the most important KPI to measure your profitability.…

Pablo Delgado06/09/2023

Reasons to be concerned about the new DMA that you haven’t yet heard about

The DMA supports fairer competition in digital markets, but Booking.com considers it is not a gatekeeper. What implications could this have for the industry if the EC accepts its claims?…

Marta Romero13/07/2023

You now have the most comprehensive upselling reports available in BI

We include the new upselling report to those already available in our BI, providing the detailed data about the activity of this functionality, such as proposed upsellings, conversion rates, etc.…

amaialopez13/06/2023

The seven deadly sins of distribution

What practices should you avoid to ensure that your distribution does not turn into hell?…

Marta Romero26/04/2023

Why it is so difficult to select room occupancy for chain hotels (and how we solved this at Mirai)

Booking a room with complex occupancy is a challenge, especially on chain websites. We have resolved the complexities that can arise, eliminating confusion for the user and problems at the hotel.…

César López12/04/2023

Visibility boosters and marketing in OTAs: a guide to understanding, choosing and comparing each option

With this guide you will be able to analyze which OTA visibility actions really bring you potential revenue in order to make more effective decisions.…

Pablo Delgado15/03/2023

Understanding the value proposition of paid and free Google Hotels

Google Hotels has become a key source of traffic and revenue for the direct channel for most hotels. Both paid campaigns and free booking links are important parts of this. Get to know them to get the most out of them!…

Pablo Delgado28/02/2023

Posts tagged with: featured

Measuring the performance of your direct channel

Booking.com Genius “free room upgrade” and “free breakfast”: once again the OTA wins and you lose

“Personalized Messages” and “Reviews”, new features in the “Price Comparison and Parity” module by Mirai

No, loyalty does not increase your ADR, but it’s still worth it

Reasons to be concerned about the new DMA that you haven’t yet heard about

You now have the most comprehensive upselling reports available in BI

The seven deadly sins of distribution

Why it is so difficult to select room occupancy for chain hotels (and how we solved this at Mirai)

Visibility boosters and marketing in OTAs: a guide to understanding, choosing and comparing each option

Understanding the value proposition of paid and free Google Hotels

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Posts tagged with: featured

Recent Posts

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