Is it possible to quantify the importance of price for your direct sales? How much are you losing by not controlling your prices and allowing other channels to sell cheaper than you do on your own website?…
This post provides a guide to carrying out a rigorous analysis of the net ADR of your distribution channels, allowing you to determine their actual profitability and providing an opportunity to increase your hotel's GOP without altering your top line.…
Having inventory and price parity in your online distribution is no longer a valid strategy. How should you redefine your relationship with OTAs in order to grow your direct channel and reduce your dependency?…
Display the prices of the main OTAs without the need to leave your website. In addition, we will collate all this information in our BI so you can leverage the data…
Introducing one of the exciting new features of the Mirai booking engine this year: an indicative pricing layer on the calendar, aimed at users who are flexible on dates…
Booking.com has done it again: make you see as an opportunity something that will grant you dependency and a rise on the OTA costs. How should you adapt your strategy to compete with this “new” Booking.com?…
BI, powerful filters, new charts and KPIs, choice of attribution models, and much more. Optimise your metasearch campaigns with all the information at your fingertips.…
When trying to book a room on your website, your customers have to overcome many hurdles. Eliminating them should be your priority as it will increase your direct sales…
When analysing your direct sales, don't overlook the booking request data provided through your engine, both total requests and those you are unable to fulfil. You'll find that they provide you with a lot of information that offer clues to opportunities for improvement.…
Requests to the engine provide very valuable information that is worth analysing. At Mirai, we store that information, structure it, enrich it and load it into the BI so that you can make the most of it.…
