When analysing your direct sales, don't overlook the booking request data provided through your engine, both total requests and those you are unable to fulfil. You'll find that they provide you with a lot of information that offer clues to opportunities for improvement.…
Requests to the engine provide very valuable information that is worth analysing. At Mirai, we store that information, structure it, enrich it and load it into the BI so that you can make the most of it.…
From today, Mirai is adding to its many metasearch engine connections Bing Hotel Price Ads, Bing's metasearch engine designed to help hotels increase direct sales and visibility on Bing.…
Bing HPA offers you another showcase to reach many users who are not on Google and who now end up with the OTAs, the only channels currently bidding on your hotel.…
Limiting your marketing budget may seem like a way to control spending, but it puts a cap on our direct sales potential. What opportunities might we miss out on?…
Our long-awaited integration with Stripe, the world's leading financial infrastructure platform, is now ready. You will be able to offer your customers a seamless payment experience with maximum security and acceptance rates.…
With our majority acquisition of Nexia, we've incorporated their 360º customer management solutions into our portfolio under the name Mirai Contact Centre.…
trivago evolves its Gross CPA model into a Net CPA model, which now takes cancellations into account when charging commissions.…
With our new "visibility report", you can benefit from a detailed view of the investments and returns of your campaigns in all the different online marketing channels you invest in: More immediacy and time to analyse data, make the best decisions and continue optimising your campaigns and maximising your direct sales.…
A good room upselling system in your direct channel offers a high value alternative as it increases average revenue and average price without increasing operating costs, and reduces the cost of intermediation. We quantify the performance of upselling featured in our booking engine and analyse the keys to success for the hotels with the best…
