What factors affect the results of your metasearch campaigns? (Part 2)
Here we show you how to identify the key variables on each metasearch funnel level and what actions to take in order to optimize your campaign performance.…
Here we show you how to identify the key variables on each metasearch funnel level and what actions to take in order to optimize your campaign performance.…
Are you familiar with all the levels of the funnel and their terminology? Do you know what the KPIs are for your campaigns? Are you able to segment them in order to identify areas for improvement?…
Our BI platform now allows you to see the evolution of each source/media, combine them with more than 50 variables and segment by the source/media that interests you.…
Does the conversion rate reflect the health of your direct sales? Why does an excessive focus on conversion penalize your results? Why is revenue the only KPI you should care about?…
We include the new upselling report to those already available in our BI, providing the detailed data about the activity of this functionality, such as proposed upsellings, conversion rates, etc.…
With this guide you will be able to analyze which OTA visibility actions really bring you potential revenue in order to make more effective decisions.…
In this post, we collect some of the questions hoteliers have been asking us in recent weeks about the current context, risks and implications, as well as our vision and recommendations for the next challenges in hotel distribution.…
Welcome to the end of the series of interviews on Digital Marketing between Pau Siquier, our Digital Marketing Director and Trevor Grant, Chief Cheerleader at Revenue Hub.In this fourth and final episode, we recap the entire journey around digital marketing activity…
In this third episode, Pau Siquier and Trevor Grant go deeper into the upper and middle funnel, showing you the importance of distinguishing the value of activity at each level of the funnel.…
Pau Siquier and Trevor Grant look specifically at the lower funnel: What is it, why is it so important and why is it possibly the most effective way of traffic acquisition for the hotels.…