Posts tagged with: genius

The best of the Mirai 2023 Blog: our most read posts

We sumarize the most relevant contents that have marked our 2023, those we hope will help you keep updated and optimize your direct sales and distribution.…

Isabel Rey11/12/2023

Booking.com Genius “free room upgrade” and “free breakfast”: once again the OTA wins and you lose

genius free room upgrade and breakfast mirai

Do you know how these Booking.com visibility boosting programmes work? Do they generate incremental demand for your hotel? What are the disadvantages? …

Pablo Delgado26/09/2023

No, loyalty does not increase your ADR, but it’s still worth it

Applying discounts to encourage loyalty does not increase your ADR, it decreases it. However, loyalty does increase your net ADR, the most important KPI to measure your profitability.…

Pablo Delgado06/09/2023

The reasons why customers use Booking.com (and so do I)

We put ourselves in the customer's shoes to provide a real-life case study: Why Pablo Delgado, CEO America at Mirai, ended up booking a hotel through Booking.com rather than the direct channel. …

Pablo Delgado27/03/2023

Parity is over. Defining a new pricing strategy with Booking.com and Expedia

Having inventory and price parity in your online distribution is no longer a valid strategy. How should you redefine your relationship with OTAs in order to grow your direct channel and reduce your dependency?…

Pablo Delgado12/09/2022

Understanding Booking.com’s shift to the merchant model and a roadmap for hotels to compete with it

Booking.com has done it again: make you see as an opportunity something that will grant you dependency and a rise on the OTA costs. How should you adapt your strategy to compete with this “new” Booking.com?…

Pablo Delgado02/06/2022

Booking Genius rates published on metasearch engines. What next?

Booking.com is taking steps to continue capturing sales which are currently coming in through other channels, including your website. Get ready to see your Genius rates on metasearch engines…

Pablo Delgado27/11/2017

Posts tagged with: genius

The best of the Mirai 2023 Blog: our most read posts

Booking.com Genius “free room upgrade” and “free breakfast”: once again the OTA wins and you lose

No, loyalty does not increase your ADR, but it’s still worth it

The reasons why customers use Booking.com (and so do I)

Parity is over. Defining a new pricing strategy with Booking.com and Expedia

Understanding Booking.com’s shift to the merchant model and a roadmap for hotels to compete with it

Booking Genius rates published on metasearch engines. What next?

Recent Posts

Authors

About Mirai

Posts tagged with: genius

The best of the Mirai 2023 Blog: our most read posts

Booking.com Genius “free room upgrade” and “free breakfast”: once again the OTA wins and you lose

No, loyalty does not increase your ADR, but it’s still worth it

The reasons why customers use Booking.com (and so do I)

Parity is over. Defining a new pricing strategy with Booking.com and Expedia

Understanding Booking.com’s shift to the merchant model and a roadmap for hotels to compete with it

Booking Genius rates published on metasearch engines. What next?

Recent Posts

Authors

Tags

About Mirai