Keys to improving the performance of your Google Hotel Ads campaigns (Part 4)

Make the most of Google Hotel Ads by boosting your visibility, demand, Participation Rate, impression share, CTR and conversion rate.…
Make the most of Google Hotel Ads by boosting your visibility, demand, Participation Rate, impression share, CTR and conversion rate.…
Do Google's free booking links have their own funnel? How are they different from the paid advertisements? How can we check the data? We explain everything in the third instalment of “The Metasearch Funnel” series.…
How do Google's changes affect the user? What have hotels lost? What does this mean for the hotel industry? What about Booking.com? Is it a gatekeeper? Who stands to gain?…
Google Hotels has become a key source of traffic and revenue for the direct channel for most hotels. Both paid campaigns and free booking links are important parts of this. Get to know them to get the most out of them!…
We analysed the contribution of metasearch engines to the direct channel revenues of almost 1000 hotels. How can you not participate in a channel that generates an average share of more than 13%? …
Is it possible to quantify the importance of price for your direct sales? How much are you losing by not controlling your prices and allowing other channels to sell cheaper than you do on your own website?…
Having an aggregate view of the source and medium for all your website sales allows you to understand much more about where the traffic to your website is coming from and helps you to pinpoint opportunities. From today, we will now provide accurate and reliable information on the source and medium for every booking in all…
This new report available on our BI tool will become your perfect ally to monitor your prices and be more competitive, which is key for the success of your direct sales.…
With this new multiplier Google continues to improve its product, allowing bids to be adjusted to the different dates when hotel demand may fluctuate and thus achieving better metasearch performance.…
Eight weeks after its launch, we analyse the results of Google's free booking links: click-through rate, conversion, incremental sales... What conclusions do we get from this latest big move by Google?…