Posts tagged with: google

The best of Mirai’s Blog in 2024: our most read posts

We have compiled our blog’s posts that have caught the most interest in 2024 and that we hope will help you optimise your direct sales and improve your distribution. …

amaialopez18/12/2024

My take on the underpinning reasons behind the situation caused by the Digital Markets Act interpretation

Javier Delgado analyzes the main causes behind the changes generated by the interpretation of the Digital Markets Act (DMA).…

Javier Delgado04/12/2024

DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. …

Pablo Delgado14/10/2024

The metasearch funnel in detail: the free booking links funnel and data sources (Part 3)

Do Google's free booking links have their own funnel? How are they different from the paid advertisements? How can we check the data? We explain everything in the third instalment of “The Metasearch Funnel” series.…

Diego Varela25/09/2024

Princess Hotels & Resorts improves profitability (+102% ROAS) with Google’s Demand Gen campaigns

princess hotels resorts case study demand gen mirai

Princess Hotels & Resorts, in collaboration with Mirai, boosts its bookings and manages to attract new guests (+165% CTR) thanks to an effective strategy of launching Google Demand Gen campaigns.…

amaialopez17/09/2024

Who are the winners and losers of Google’s implementation of the DMA?

Following the DMA, is Google Hotels losing metasearch share? Are other metasearch players taking advantage of this? Has there been a change in the hotels from “direct” to “indirect”? Who are the winners here?…

Pablo Delgado11/06/2024

What factors affect the results of your metasearch campaigns? (Part 2)

Here we show you how to identify the key variables on each metasearch funnel level and what actions to take in order to optimize your campaign performance.…

Diego Varela21/05/2024

DMA implementation sinks 30% of clicks and bookings on Google Hotel Ads

How do Google's changes affect the user? What have hotels lost? What does this mean for the hotel industry? What about Booking.com? Is it a gatekeeper? Who stands to gain?…

Javier Delgado07/05/2024

Spend on commissions or invest in your direct sales?

commission investment direct sales mirai

One of the key factors behind the success of the OTAs is their heavy investment in online marketing. Hoteliers, however, remain reluctant to invest. Why continue allowing intermediaries to own the customer relationship rather than you? …

Pablo Sánchez12/02/2024

The best of the Mirai 2023 Blog: our most read posts

We sumarize the most relevant contents that have marked our 2023, those we hope will help you keep updated and optimize your direct sales and distribution.…

Isabel Rey11/12/2023

Posts tagged with: google

The best of Mirai’s Blog in 2024: our most read posts

My take on the underpinning reasons behind the situation caused by the Digital Markets Act interpretation

DMA impact on hotels: 0.8% loss of direct reservations

The metasearch funnel in detail: the free booking links funnel and data sources (Part 3)

Princess Hotels & Resorts improves profitability (+102% ROAS) with Google’s Demand Gen campaigns

Who are the winners and losers of Google’s implementation of the DMA?

What factors affect the results of your metasearch campaigns? (Part 2)

DMA implementation sinks 30% of clicks and bookings on Google Hotel Ads

Spend on commissions or invest in your direct sales?

The best of the Mirai 2023 Blog: our most read posts

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Posts tagged with: google

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