Posts tagged with: google

Bing Hotel Price Ads, a new showcase for your direct sales

Bing HPA offers you another showcase to reach many users who are not on Google and who now end up with the OTAs, the only channels currently bidding on your hotel.…

Paola Romero06/04/2022

Why setting a fixed budget for your paid campaigns is damaging your business

Limiting your marketing budget may seem like a way to control spending, but it puts a cap on our direct sales potential. What opportunities might we miss out on?…

Sergio Tomas Rasero24/03/2022

New Google Hotel Ads Competitiveness Report in our BI

This new report available on our BI tool will become your perfect ally to monitor your prices and be more competitive, which is key for the success of your direct sales.…

Pablo Sánchez16/02/2022

How to make your eco-sustainable hotel stand out on Google and Booking.com

If your hotel is committed to sustainability you have an opportunity to show it to your potential guests on Google and Booking.com. Your property will gain visibility and prestige that go beyond direct sales, reaching the global image of your hotel on the internet and in the offline world. …

Diego Varela02/12/2021

The much-anticipated “check-in date” multiplier now available on Google Hotel Ads

With this new multiplier Google continues to improve its product, allowing bids to be adjusted to the different dates when hotel demand may fluctuate and thus achieving better metasearch performance.…

Pau Siquier27/07/2021

Princess Hotels captures greater demand using Smart Bidding by Google Ads

Through the use of a smart bidding strategy, the Caribbean division of Princess managed to capture greater demand on Google Ads and increase its conversion…

Isabel Rey08/06/2021

Sandos reduces cost per booking through smart bidding strategies on Google Ads

More relevant ads were shown to the right audience, leading to an increase in clicks and a reduction in acquisition cost, optimising their conversion rate and ROI …

Isabel Rey08/06/2021

Google free booking links impact; time for the numbers

Eight weeks after its launch, we analyse the results of Google's free booking links: click-through rate, conversion, incremental sales... What conclusions do we get from this latest big move by Google?…

Fran Diéguez06/05/2021

Google Hotel Ads adds children to its occupancy filter

It is a very sought-after feature, especially in the more leisure segment, and it opens the possibility for hotels to expose their direct channel hence competing with the leading OTAs in a much higher position in the funnel than the direct channel traditionally holds. …

Diego Varela22/03/2021

Free booking links in Google Hotel Ads, everything you need to know

featured-google-hotel-ads-free-booking-links

Until today, Hotel Ads was a paid showcase in which only bidding channels would appear in the results. Now, a hotel’s homepage will appear in the Hotel Ads results, even if they are not bidding. …

Pau Siquier10/03/2021

Posts tagged with: google

Bing Hotel Price Ads, a new showcase for your direct sales

Why setting a fixed budget for your paid campaigns is damaging your business

New Google Hotel Ads Competitiveness Report in our BI

How to make your eco-sustainable hotel stand out on Google and Booking.com

The much-anticipated “check-in date” multiplier now available on Google Hotel Ads

Princess Hotels captures greater demand using Smart Bidding by Google Ads

Sandos reduces cost per booking through smart bidding strategies on Google Ads

Google free booking links impact; time for the numbers

Google Hotel Ads adds children to its occupancy filter

Free booking links in Google Hotel Ads, everything you need to know

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Posts tagged with: google

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