Posts tagged with: investment

My take on the underpinning reasons behind the situation caused by the Digital Markets Act interpretation

Javier Delgado analyzes the main causes behind the changes generated by the interpretation of the Digital Markets Act (DMA).…

Javier Delgado04/12/2024

Spend on commissions or invest in your direct sales?

commission investment direct sales mirai

One of the key factors behind the success of the OTAs is their heavy investment in online marketing. Hoteliers, however, remain reluctant to invest. Why continue allowing intermediaries to own the customer relationship rather than you? …

Pablo Sánchez12/02/2024

A hotelier’s survival guide: steps to profitable investment

mirai hotelier guide profitable investment

Aligning your direct sales strategy with digital marketing is key to getting the best return on your investments. If you think you still haven't the formula quite right, this guide will help you do it.…

Marta Romero04/12/2023

10 questions and answers about upcoming challenges in hotel distribution that may interest you

questions and answers hotel distribution mirai

In this post, we collect some of the questions hoteliers have been asking us in recent weeks about the current context, risks and implications, as well as our vision and recommendations for the next challenges in hotel distribution.…

Pablo Sánchez15/02/2023

A Handbook on Hotel Distribution in the 21st Century

vademecum distribution channel-mix mirai

To define a healthy channel mix, we need a good understanding of how each channel works. This overview of the key terms in hotel distribution will help you determine the right dose of each channel you need to add to improve your distribution strategy…

Marta Romero24/11/2022

Hotel Digital Marketing interviews, episode 2: Lower Funnel

Hotel digital marketing lower funnel Mirai

Pau Siquier and Trevor Grant look specifically at the lower funnel: What is it, why is it so important and why is it possibly the most effective way of traffic acquisition for the hotels.…

Pau Siquier26/09/2022

Why setting a fixed budget for your paid campaigns is damaging your business

Limiting your marketing budget may seem like a way to control spending, but it puts a cap on our direct sales potential. What opportunities might we miss out on?…

Sergio Tomas Rasero24/03/2022

Posts tagged with: investment

My take on the underpinning reasons behind the situation caused by the Digital Markets Act interpretation

Spend on commissions or invest in your direct sales?

A hotelier’s survival guide: steps to profitable investment

10 questions and answers about upcoming challenges in hotel distribution that may interest you

A Handbook on Hotel Distribution in the 21st Century

Hotel Digital Marketing interviews, episode 2: Lower Funnel

Why setting a fixed budget for your paid campaigns is damaging your business

Recent Posts

Authors

About Mirai

Posts tagged with: investment

My take on the underpinning reasons behind the situation caused by the Digital Markets Act interpretation

Spend on commissions or invest in your direct sales?

A hotelier’s survival guide: steps to profitable investment

10 questions and answers about upcoming challenges in hotel distribution that may interest you

A Handbook on Hotel Distribution in the 21st Century

Hotel Digital Marketing interviews, episode 2: Lower Funnel

Why setting a fixed budget for your paid campaigns is damaging your business

Recent Posts

Authors

Tags

About Mirai