Posts tagged with: KPI

New version of Mirai BI: more attractive, modern and functional

Discover the new features of our data analysis tool: updated design and usability, full customisation of tables, new onboarding layer, improved filters...…

amaialopez03/09/2024

Conversion rate doesn’t matter, revenue does

Does the conversion rate reflect the health of your direct sales? Why does an excessive focus on conversion penalize your results? Why is revenue the only KPI you should care about?…

Pablo Delgado16/01/2024

The best of the Mirai 2023 Blog: our most read posts

We sumarize the most relevant contents that have marked our 2023, those we hope will help you keep updated and optimize your direct sales and distribution.…

Isabel Rey11/12/2023

A hotelier’s survival guide: steps to profitable investment

mirai hotelier guide profitable investment

Aligning your direct sales strategy with digital marketing is key to getting the best return on your investments. If you think you still haven't the formula quite right, this guide will help you do it.…

Marta Romero04/12/2023

Measuring the performance of your direct channel

measuring performance direct channel mirai

Are you sure you are using the appropriate KPIs to measure your direct sales? Discover how to do it correctly, interpret the results and move in the right direction.…

Pablo Delgado18/10/2023

Mirai Consulting success story : Bahia Principe Hotels & Resorts’ direct sales turn around its competitive situation

Has gone from a level of competitiveness that could be improved to a very good level, improving its metasearch campaigns and achieving more bookings at a more efficient cost.…

Isabel Rey19/04/2023

Understanding the value proposition of paid and free Google Hotels

Google Hotels has become a key source of traffic and revenue for the direct channel for most hotels. Both paid campaigns and free booking links are important parts of this. Get to know them to get the most out of them!…

Pablo Delgado28/02/2023

Mirai Metasearch dashboard: the most comprehensive reporting

BI, powerful filters, new charts and KPIs, choice of attribution models, and much more. Optimise your metasearch campaigns with all the information at your fingertips.…

Fran Diéguez24/05/2022

Understand and make the most of your demand data

When analysing your direct sales, don't overlook the booking request data provided through your engine, both total requests and those you are unable to fulfil. You'll find that they provide you with a lot of information that offer clues to opportunities for improvement.…

Pablo Sánchez10/05/2022

New web demand report in our BI

Requests to the engine provide very valuable information that is worth analysing. At Mirai, we store that information, structure it, enrich it and load it into the BI so that you can make the most of it.…

Isabel Rey09/05/2022

Posts tagged with: KPI

New version of Mirai BI: more attractive, modern and functional

Conversion rate doesn’t matter, revenue does

The best of the Mirai 2023 Blog: our most read posts

A hotelier’s survival guide: steps to profitable investment

Measuring the performance of your direct channel

Mirai Consulting success story : Bahia Principe Hotels & Resorts’ direct sales turn around its competitive situation

Understanding the value proposition of paid and free Google Hotels

Mirai Metasearch dashboard: the most comprehensive reporting

Understand and make the most of your demand data

New web demand report in our BI

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Posts tagged with: KPI

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