Posts tagged with: metasearch

What we have done in 2024 that can improve your daily life

Join us as we take a look back at all the new features and improvements that have marked this 2024 and make sure you get the most out of them!…

amaialopez19/12/2024

The best of Mirai’s Blog in 2024: our most read posts

We have compiled our blog’s posts that have caught the most interest in 2024 and that we hope will help you optimise your direct sales and improve your distribution. …

amaialopez18/12/2024

Club Mac & Mirai: a decade of innovation and success in direct distribution

Club Mac, together with Mirai, achieves 36% of its turnover from direct sales (vs. 6% in 2013), increasing its profitability and independence due to key technological advances and its distribution optimisation.…

amaialopez12/11/2024

A Hotelier’s survival guide: understanding demand (Part 1)

Hotels do not generate demand; direct sales must compete with other channels to attract existing demand. We explain everything you need to know about demand generators and how your hotel can make use of them. …

Marta Romero30/10/2024

DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. …

Pablo Delgado14/10/2024

The metasearch funnel in detail: the free booking links funnel and data sources (Part 3)

Do Google's free booking links have their own funnel? How are they different from the paid advertisements? How can we check the data? We explain everything in the third instalment of “The Metasearch Funnel” series.…

Diego Varela25/09/2024

All-in-one direct sales: get the most out of your integrated technologies

By integrating the key technologies involved in your direct sales you can automate and optimize sales processes, strengthen your brand, reduce intermediation costs and enhance the customer experience.…

amaialopez05/09/2024

Who are the winners and losers of Google’s implementation of the DMA?

Following the DMA, is Google Hotels losing metasearch share? Are other metasearch players taking advantage of this? Has there been a change in the hotels from “direct” to “indirect”? Who are the winners here?…

Pablo Delgado11/06/2024

What factors affect the results of your metasearch campaigns? (Part 2)

Here we show you how to identify the key variables on each metasearch funnel level and what actions to take in order to optimize your campaign performance.…

Diego Varela21/05/2024

The six levels of the Google Hotels funnel (Part 1)

Are you familiar with all the levels of the funnel and their terminology? Do you know what the KPIs are for your campaigns? Are you able to segment them in order to identify areas for improvement?…

Diego Varela23/04/2024

Posts tagged with: metasearch

What we have done in 2024 that can improve your daily life

The best of Mirai’s Blog in 2024: our most read posts

Club Mac & Mirai: a decade of innovation and success in direct distribution

A Hotelier’s survival guide: understanding demand (Part 1)

DMA impact on hotels: 0.8% loss of direct reservations

The metasearch funnel in detail: the free booking links funnel and data sources (Part 3)

All-in-one direct sales: get the most out of your integrated technologies

Who are the winners and losers of Google’s implementation of the DMA?

What factors affect the results of your metasearch campaigns? (Part 2)

The six levels of the Google Hotels funnel (Part 1)

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Posts tagged with: metasearch

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