Club Mac, together with Mirai, achieves 36% of its turnover from direct sales (vs. 6% in 2013), increasing its profitability and independence due to key technological advances and its distribution optimisation.…
Hotels do not generate demand; direct sales must compete with other channels to attract existing demand. We explain everything you need to know about demand generators and how your hotel can make use of them. …
The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. …
Do Google's free booking links have their own funnel? How are they different from the paid advertisements? How can we check the data? We explain everything in the third instalment of “The Metasearch Funnel” series.…
By integrating the key technologies involved in your direct sales you can automate and optimize sales processes, strengthen your brand, reduce intermediation costs and enhance the customer experience.…
Following the DMA, is Google Hotels losing metasearch share? Are other metasearch players taking advantage of this? Has there been a change in the hotels from “direct” to “indirect”? Who are the winners here?…
Here we show you how to identify the key variables on each metasearch funnel level and what actions to take in order to optimize your campaign performance.…
Are you familiar with all the levels of the funnel and their terminology? Do you know what the KPIs are for your campaigns? Are you able to segment them in order to identify areas for improvement?…
This new feature allows you to differentiate any tax according to the customer's country, which enhances clarity with your customers and improves the competitiveness of your direct sales and your presence on meta-search engines.…
Following a successful trial period, Portugal's largest hotel group will implement Mirai's booking engine on its corporate website. …
