Posts tagged with: metasearch

Bing Hotel Price Ads, a new showcase for your direct sales

Bing HPA offers you another showcase to reach many users who are not on Google and who now end up with the OTAs, the only channels currently bidding on your hotel.…

Paola Romero06/04/2022

trivago improves its CPA or commissions programme and will take cancellations into account (Net CPA)

trivago evolves its Gross CPA model into a Net CPA model, which now takes cancellations into account when charging commissions.…

Paola Romero03/02/2022

Covid Comeback Conference Cologne #cocococo2021

Our Digital Marketing & Metasearch Sales Manager, Estefania Livi, will participate at Covid Comeback Conference in Cologne next October 14th.…

zahirarobles13/10/2021

Tripadvisor Plus new Reward model, everything you need to know

Six months ago, Tripadvisor announced its newest membership program, Tripadvisor Plus, that unleashed lots of different opinions but also concerns from the hotel industry. The company has just announced a significant twist. In this post we provide all the answers to the many questions Tripadvisor Plus still raises…

Pau Siquier23/09/2021

The much-anticipated “check-in date” multiplier now available on Google Hotel Ads

With this new multiplier Google continues to improve its product, allowing bids to be adjusted to the different dates when hotel demand may fluctuate and thus achieving better metasearch performance.…

Pau Siquier27/07/2021

Google free booking links impact; time for the numbers

Eight weeks after its launch, we analyse the results of Google's free booking links: click-through rate, conversion, incremental sales... What conclusions do we get from this latest big move by Google?…

Fran Diéguez06/05/2021

Mirai integrates with Veetal to help you control your parity on Google Hotel Ads

We have integrated with Veetal, a tech solution that includes four solutions for controlling prices in one single app: Rate Shopper, Parity Checker, Reputation Monitor and an AI assistant.…

Isabel Rey05/04/2021

Google Hotel Ads adds children to its occupancy filter

It is a very sought-after feature, especially in the more leisure segment, and it opens the possibility for hotels to expose their direct channel hence competing with the leading OTAs in a much higher position in the funnel than the direct channel traditionally holds. …

Diego Varela22/03/2021

Free booking links in Google Hotel Ads, everything you need to know

featured-google-hotel-ads-free-booking-links

Until today, Hotel Ads was a paid showcase in which only bidding channels would appear in the results. Now, a hotel’s homepage will appear in the Hotel Ads results, even if they are not bidding. …

Pau Siquier10/03/2021

Mirai selects Koddi to help hotels better compete in metasearch

Starting today, Mirai will license the Koddi Enterprise platform to maximize exposure of hotel properties on metasearch channels, driving more bookings and improving marketing ROI…

Isabel Rey17/11/2020

Posts tagged with: metasearch

Bing Hotel Price Ads, a new showcase for your direct sales

trivago improves its CPA or commissions programme and will take cancellations into account (Net CPA)

Covid Comeback Conference Cologne #cocococo2021

Tripadvisor Plus new Reward model, everything you need to know

The much-anticipated “check-in date” multiplier now available on Google Hotel Ads

Google free booking links impact; time for the numbers

Mirai integrates with Veetal to help you control your parity on Google Hotel Ads

Google Hotel Ads adds children to its occupancy filter

Free booking links in Google Hotel Ads, everything you need to know

Mirai selects Koddi to help hotels better compete in metasearch

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Posts tagged with: metasearch

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