Google Property Promotion Ads, now available for Mirai clients
We have activated PPA campaigns under the commission mode, so you do not have to anticipate investment and you will only pay for those bookings that actually materialize.…
We have activated PPA campaigns under the commission mode, so you do not have to anticipate investment and you will only pay for those bookings that actually materialize.…
After the logical dry spell of online marketing investments due to coronavirus’ shock, it is time to reflect: how long should this stop last? when and why will it be a good time to reactivate campaigns?…
Triptease and Mirai have partnered to offer optimized traffic acquisition and meta-search conversion solutions to enable the direct hotel channel to retrieve reservations.…
Our starred posts. Most read in our blog.…
One of the biggest problems for metasearch engines is the lack of price accuracy, caused by the differences in taxes and discrepancy in legislations across the many countries regarding the way prices appear. Google is the first metasearch engine that enables the user to choose how to display prices.…
Designed to help you precisely and successfully implement your metasearch strategy in full knowledge of what is happening, where and when.…
Google Hotel Ads is leading online marketing for the hotel industry. We have analyzed the performance ot its functionality Room Booking Module and we can conclude that it improves profitability. …
Mirai Metasearch is the solution that allows you to connect direct sales of your hotel to the different price metasearch engines regardless of the booking engine you work with.…
When, back in 2013, we started to see trivago and TripAdvisor adverts offering the possibility of comparing hotel prices, nobody imaged the success they would achieve over the course of the years, especially when Google jumped on the bandwagon with Google Hotel Ads.…
Mirai has completed its integration with Skyscanner to allow the use of a CPA model in addition to the original CPC model available through Mirai since 2016.…