Mirai Metasearch is the solution that allows you to connect direct sales of your hotel to the different price metasearch engines regardless of the booking engine you work with.…
When, back in 2013, we started to see trivago and TripAdvisor adverts offering the possibility of comparing hotel prices, nobody imaged the success they would achieve over the course of the years, especially when Google jumped on the bandwagon with Google Hotel Ads.…
Mirai has completed its integration with Skyscanner to allow the use of a CPA model in addition to the original CPC model available through Mirai since 2016.…
The new trivago filters are a great improvement in terms of usability for finding the hotel and rate that each user wants. Their use will let you stand out above your competition by highlighting your direct channel over OTAs…
We are proposing something bold, new and somewhat fancy… for now: if you do things properly, you won’t need intermediation where you can reach directly. Metasearch engines are within your reach. A logical conclusion?…
If your hotel is investing to take your direct sale to metasearch engines, you should seriously think about the presence of OTAs in them. What would really happen if we got rid of Booking.com from metasearch engines? At Mirai we tried and measured it. …
Booking.com is taking steps to continue capturing sales which are currently coming in through other channels, including your website. Get ready to see your Genius rates on metasearch engines…
What is it and how does it work? Which is its objective? How much does it cost? We take a look at everything you need to know to gain a better understanding of Book on Google.…
trivago Express Booking, Book on Google and TripAdvisor Instant Booking share the same objective (increase conversion), but follow very different strategies. …
trivago has launched a new tool for its metasearch engine called trivago Express Booking. We have analysed it in detail.…
