trivago improves its CPA or commissions programme and will take cancellations into account (Net CPA)
trivago evolves its Gross CPA model into a Net CPA model, which now takes cancellations into account when charging commissions.…
trivago evolves its Gross CPA model into a Net CPA model, which now takes cancellations into account when charging commissions.…
With this new multiplier Google continues to improve its product, allowing bids to be adjusted to the different dates when hotel demand may fluctuate and thus achieving better metasearch performance.…
It is a very sought-after feature, especially in the more leisure segment, and it opens the possibility for hotels to expose their direct channel hence competing with the leading OTAs in a much higher position in the funnel than the direct channel traditionally holds. …
Until today, Hotel Ads was a paid showcase in which only bidding channels would appear in the results. Now, a hotel’s homepage will appear in the Hotel Ads results, even if they are not bidding. …
Starting today, Mirai will license the Koddi Enterprise platform to maximize exposure of hotel properties on metasearch channels, driving more bookings and improving marketing ROI…
A novelty from trivago that will be welcomed by an industry that is looking for alternatives that guarantee the profitability of investments in digital marketing, while achieving the highest volume of sales on their own official website…
Mirai Digital comes into being with the aim to boost your hotel's visibility in the digital environment and increase your direct sales, maximizing your investment no matter which booking engine you use.…