A well-known story for hotels: Powerful middlemen that dominate the market and put pressure on the hotel manager to lower the prices and increase the commission. Before it was the tour-operators, now it is Booking or Expedia, that have managed to continue with the same model adapting it to the new ways of doing things.…
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Do confidential deals attract new clients? Do they fill empty rooms which, otherwise, people would not use? How? Must the price be lowered? By cooperating with a Madrid hotel, Mirai has experimented, leading to interesting results. In addition to gathering facts worth analysing, in thirty days we have explored and made comparisons, discovering how exactly…
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With the right strategy, discounts and packages will benefit the hotel, not all is about lowering prices. Well implemented offers, with all their elements, will attract new demand without harming the average price. The secret is present offers that look credible. Hotels with offers are more appealing; they act as a neon sign and make…
