Club Mac, together with Mirai, achieves 36% of its turnover from direct sales (vs. 6% in 2013), increasing its profitability and independence due to key technological advances and its distribution optimisation.…
Hotels do not generate demand; direct sales must compete with other channels to attract existing demand. We explain everything you need to know about demand generators and how your hotel can make use of them. …
You will be able to manage availability, rates and inventory, your booking engine and direct bookings from the PMS. All of this without additional software, differentiating your direct sales strategy from that of the OTAs.…
The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. …
This two-way integration allows you to manage your inventory, pricing, and booking engine restrictions from Omnibees and to receive your bookings directly into your PMS in a fast, secure and scalable way.…
By integrating the key technologies involved in your direct sales you can automate and optimize sales processes, strengthen your brand, reduce intermediation costs and enhance the customer experience.…
Following the DMA, is Google Hotels losing metasearch share? Are other metasearch players taking advantage of this? Has there been a change in the hotels from “direct” to “indirect”? Who are the winners here?…
Here we show you how to identify the key variables on each metasearch funnel level and what actions to take in order to optimize your campaign performance.…
Are you familiar with all the levels of the funnel and their terminology? Do you know what the KPIs are for your campaigns? Are you able to segment them in order to identify areas for improvement?…
We have brought together all the functionalities of our extras system that allow you to easily configure a differentiating proposal and increase your average booking value.…
