Posts tagged with: OTA

Keys to improving the performance of your Google Hotel Ads campaigns (Part 4)

Make the most of Google Hotel Ads by boosting your visibility, demand, Participation Rate, impression share, CTR and conversion rate.…

Diego Varela28/01/2025

How AI is reshaping the hospitality digital marketing industry

AI is revolutionizing hotel marketing, offering new opportunities and challenging the dominance of OTAs like Google, Booking and Expedia, which are already adapting to the change.…

Pablo Delgado16/01/2025

What we have done in 2024 that can improve your daily life

Join us as we take a look back at all the new features and improvements that have marked this 2024 and make sure you get the most out of them!…

amaialopez19/12/2024

The best of Mirai’s Blog in 2024: our most read posts

We have compiled our blog’s posts that have caught the most interest in 2024 and that we hope will help you optimise your direct sales and improve your distribution. …

amaialopez18/12/2024

My take on the underpinning reasons behind the situation caused by the Digital Markets Act interpretation

Javier Delgado analyzes the main causes behind the changes generated by the interpretation of the Digital Markets Act (DMA).…

Javier Delgado04/12/2024

Club Mac & Mirai: a decade of innovation and success in direct distribution

Club Mac, together with Mirai, achieves 36% of its turnover from direct sales (vs. 6% in 2013), increasing its profitability and independence due to key technological advances and its distribution optimisation.…

amaialopez12/11/2024

A Hotelier’s survival guide: understanding demand (Part 1)

Hotels do not generate demand; direct sales must compete with other channels to attract existing demand. We explain everything you need to know about demand generators and how your hotel can make use of them. …

Marta Romero30/10/2024

Mirai now available on Oracle Cloud Marketplace

You will be able to manage availability, rates and inventory, your booking engine and direct bookings from the PMS. All of this without additional software, differentiating your direct sales strategy from that of the OTAs.…

amaialopez22/10/2024

DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. …

Pablo Delgado14/10/2024

Mirai integrates with the channel manager Omnibees

This two-way integration allows you to manage your inventory, pricing, and booking engine restrictions from Omnibees and to receive your bookings directly into your PMS in a fast, secure and scalable way.…

amaialopez23/09/2024

Posts tagged with: OTA

Keys to improving the performance of your Google Hotel Ads campaigns (Part 4)

How AI is reshaping the hospitality digital marketing industry

What we have done in 2024 that can improve your daily life

The best of Mirai’s Blog in 2024: our most read posts

My take on the underpinning reasons behind the situation caused by the Digital Markets Act interpretation

Club Mac & Mirai: a decade of innovation and success in direct distribution

A Hotelier’s survival guide: understanding demand (Part 1)

Mirai now available on Oracle Cloud Marketplace

DMA impact on hotels: 0.8% loss of direct reservations

Mirai integrates with the channel manager Omnibees

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Posts tagged with: OTA

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