With this guide you will be able to analyze which OTA visibility actions really bring you potential revenue in order to make more effective decisions.…
Google Hotels has become a key source of traffic and revenue for the direct channel for most hotels. Both paid campaigns and free booking links are important parts of this. Get to know them to get the most out of them!…
In this post, we collect some of the questions hoteliers have been asking us in recent weeks about the current context, risks and implications, as well as our vision and recommendations for the next challenges in hotel distribution.…
Is it possible to quantify the importance of price for your direct sales? How much are you losing by not controlling your prices and allowing other channels to sell cheaper than you do on your own website?…
Would you like to know which topics are of most interest in hotel distribution? OTAs, metasearch engines, Google, profitability... Take a look at the TOP 10 most-read posts on our blog and catch up on any you missed!…
To define a healthy channel mix, we need a good understanding of how each channel works. This overview of the key terms in hotel distribution will help you determine the right dose of each channel you need to add to improve your distribution strategy…
This post provides a guide to carrying out a rigorous analysis of the net ADR of your distribution channels, allowing you to determine their actual profitability and providing an opportunity to increase your hotel's GOP without altering your top line.…
Boosting the sales of your official website in international markets is always a challenge. With these two improvements your booking engine is even more adapted to international customers.…
Having inventory and price parity in your online distribution is no longer a valid strategy. How should you redefine your relationship with OTAs in order to grow your direct channel and reduce your dependency?…
Introducing one of the exciting new features of the Mirai booking engine this year: an indicative pricing layer on the calendar, aimed at users who are flexible on dates…
