They are the current hot topic of the industry: constant advertising on television, astronomical acquisitions of Kayak and Trivago, they occupy most part of the news in specialised media… They have been with us for a few years although they have only recently started to experience a boom. Why so much prominence? Are they just a trend? What…
Booking.com is a sales leader and you can see that every month due to the amount of bookings that it generates. One of the cornerstones of its success is its customer orientation, a highly used concept in marketing –occasionally unfounded- but that in this case it’s put into practice in all of its processes with…
The eternal game of cat and mouse: The intense desire to gain better conditions enlivens the imagination of each intermediary, who carries out all kinds of measures to offer something better than the rest. Hotelier beware! Avoid allowing any channel to offer your hotel better conditions or you are putting the entire system in danger.…
