Posts tagged with: profitability

What we have done in 2024 that can improve your daily life

Join us as we take a look back at all the new features and improvements that have marked this 2024 and make sure you get the most out of them!…

amaialopez19/12/2024

Club Mac & Mirai: a decade of innovation and success in direct distribution

Club Mac, together with Mirai, achieves 36% of its turnover from direct sales (vs. 6% in 2013), increasing its profitability and independence due to key technological advances and its distribution optimisation.…

amaialopez12/11/2024

Princess Hotels & Resorts improves profitability (+102% ROAS) with Google’s Demand Gen campaigns

princess hotels resorts case study demand gen mirai

Princess Hotels & Resorts, in collaboration with Mirai, boosts its bookings and manages to attract new guests (+165% CTR) thanks to an effective strategy of launching Google Demand Gen campaigns.…

amaialopez17/09/2024

Mirai Pro: the direct sales solution for travel agencies and companies

A solution that allows you to start your own platform of direct sales to agencies and companies, maximizing your margins and obtaining a more efficient and profitable distribution.…

amaialopez12/06/2024

DMA implementation sinks 30% of clicks and bookings on Google Hotel Ads

How do Google's changes affect the user? What have hotels lost? What does this mean for the hotel industry? What about Booking.com? Is it a gatekeeper? Who stands to gain?…

Javier Delgado07/05/2024

The six levels of the Google Hotels funnel (Part 1)

Are you familiar with all the levels of the funnel and their terminology? Do you know what the KPIs are for your campaigns? Are you able to segment them in order to identify areas for improvement?…

Diego Varela23/04/2024

Mirai integrates with Optimand to display direct sales together with destination demand and pricing trends

The integration between Optimand and Mirai provides you with access to your direct sales, giving you a better understanding of your market and helping optimize sales.…

Isabel Rey11/04/2024

Spend on commissions or invest in your direct sales?

commission investment direct sales mirai

One of the key factors behind the success of the OTAs is their heavy investment in online marketing. Hoteliers, however, remain reluctant to invest. Why continue allowing intermediaries to own the customer relationship rather than you? …

Pablo Sánchez12/02/2024

A hotelier’s survival guide: steps to profitable investment

mirai hotelier guide profitable investment

Aligning your direct sales strategy with digital marketing is key to getting the best return on your investments. If you think you still haven't the formula quite right, this guide will help you do it.…

Marta Romero04/12/2023

Loyalty benefits in figures beyond Net ADR

Beyond boosting your direct sales and distribution profitability, loyalty also impacts your financial results and elevates the quality of your reservations, customer lifetime value and improves your operational efficiency.…

Pablo Delgado15/11/2023

Posts tagged with: profitability

What we have done in 2024 that can improve your daily life

Club Mac & Mirai: a decade of innovation and success in direct distribution

Princess Hotels & Resorts improves profitability (+102% ROAS) with Google’s Demand Gen campaigns

Mirai Pro: the direct sales solution for travel agencies and companies

DMA implementation sinks 30% of clicks and bookings on Google Hotel Ads

The six levels of the Google Hotels funnel (Part 1)

Mirai integrates with Optimand to display direct sales together with destination demand and pricing trends

Spend on commissions or invest in your direct sales?

A hotelier’s survival guide: steps to profitable investment

Loyalty benefits in figures beyond Net ADR

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About Mirai

Posts tagged with: profitability

Recent Posts

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About Mirai