Posts tagged with: revenue

Conversion rate doesn’t matter, revenue does

Does the conversion rate reflect the health of your direct sales? Why does an excessive focus on conversion penalize your results? Why is revenue the only KPI you should care about?…

Pablo Delgado16/01/2024

Mirai integrates with Hotelverse to allow your guests to choose a specific room when booking

From now on, your hotel can offer a unique experience to users booking a room: the possibility to choose a specific room from a bird's eye view, hovering over a 3D rendering of your building.…

Isabel Rey25/10/2023

Booking.com Genius “free room upgrade” and “free breakfast”: once again the OTA wins and you lose

genius free room upgrade and breakfast mirai

Do you know how these Booking.com visibility boosting programmes work? Do they generate incremental demand for your hotel? What are the disadvantages? …

Pablo Delgado26/09/2023

You now have the most comprehensive upselling reports available in BI

We include the new upselling report to those already available in our BI, providing the detailed data about the activity of this functionality, such as proposed upsellings, conversion rates, etc.…

amaialopez13/06/2023

The seven deadly sins of distribution

What practices should you avoid to ensure that your distribution does not turn into hell?…

Marta Romero26/04/2023

Everything you need to know about trivago’s new Free Booking Links

trivago is offering independent hotels without active campaigns on the metasearch engine the opportunity to increase their visibility and direct revenue with these free ads…

Paola Romero31/03/2023

Visibility boosters and marketing in OTAs: a guide to understanding, choosing and comparing each option

With this guide you will be able to analyze which OTA visibility actions really bring you potential revenue in order to make more effective decisions.…

Pablo Delgado15/03/2023

Understanding the value proposition of paid and free Google Hotels

Google Hotels has become a key source of traffic and revenue for the direct channel for most hotels. Both paid campaigns and free booking links are important parts of this. Get to know them to get the most out of them!…

Pablo Delgado28/02/2023

Growing contribution of metasearch to direct revenue

growing metasearch to direct revenue mirai

We analysed the contribution of metasearch engines to the direct channel revenues of almost 1000 hotels. How can you not participate in a channel that generates an average share of more than 13%? …

Pablo Delgado07/02/2023

Understand and make the most of your demand data

When analysing your direct sales, don't overlook the booking request data provided through your engine, both total requests and those you are unable to fulfil. You'll find that they provide you with a lot of information that offer clues to opportunities for improvement.…

Pablo Sánchez10/05/2022

Posts tagged with: revenue

Conversion rate doesn’t matter, revenue does

Mirai integrates with Hotelverse to allow your guests to choose a specific room when booking

Booking.com Genius “free room upgrade” and “free breakfast”: once again the OTA wins and you lose

You now have the most comprehensive upselling reports available in BI

The seven deadly sins of distribution

Everything you need to know about trivago’s new Free Booking Links

Visibility boosters and marketing in OTAs: a guide to understanding, choosing and comparing each option

Understanding the value proposition of paid and free Google Hotels

Growing contribution of metasearch to direct revenue

Understand and make the most of your demand data

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About Mirai

Posts tagged with: revenue

Recent Posts

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About Mirai