Among all new terms presented in Web analytics, there is one that nowadays we have introduced into our slang: Conversion rate. It is one of the principal rates of success in this field, so it is easy to assume that appears as a standard concept that doesn’t allow any kind of subjective interpretation… But be…
You have someone to support you during conflicts, whether big or small, with mediators. You have undoubtedly argued at some point with an online agency (Booking.com, Venere, Expedia), about things like your stars, or asking them to not bet on advertisements for your label, that they don’t reduce your prices without permission, or about them…
A new actor will appear on screen, the great promise, Google. It has the potential to stir up the hotel distribution soap and to get the other actors to adapt their roles. Will the audience accept it? Will it change the story or will it just turn out to be another cameo appearance? This actor…
A well-known story for hotels: Powerful middlemen that dominate the market and put pressure on the hotel manager to lower the prices and increase the commission. Before it was the tour-operators, now it is Booking or Expedia, that have managed to continue with the same model adapting it to the new ways of doing things.…
Every time a user request information regarding availability through Mirai-HotelSearch, the dates he’s introduced are recorded. These data means several millions requests and allow us to collate a very reliable demand calendar. Knowing what the historical demand has been is one of the key details that any hotelier must have to forecast for 2009 and…
