Posts tagged with: strategy

My take on the underpinning reasons behind the situation caused by the Digital Markets Act interpretation

Javier Delgado analyzes the main causes behind the changes generated by the interpretation of the Digital Markets Act (DMA).…

Javier Delgado04/12/2024

Club Mac & Mirai: a decade of innovation and success in direct distribution

Club Mac, together with Mirai, achieves 36% of its turnover from direct sales (vs. 6% in 2013), increasing its profitability and independence due to key technological advances and its distribution optimisation.…

amaialopez12/11/2024

A Hotelier’s survival guide: understanding demand (Part 1)

Hotels do not generate demand; direct sales must compete with other channels to attract existing demand. We explain everything you need to know about demand generators and how your hotel can make use of them. …

Marta Romero30/10/2024

Mirai now available on Oracle Cloud Marketplace

You will be able to manage availability, rates and inventory, your booking engine and direct bookings from the PMS. All of this without additional software, differentiating your direct sales strategy from that of the OTAs.…

amaialopez22/10/2024

Princess Hotels & Resorts improves profitability (+102% ROAS) with Google’s Demand Gen campaigns

princess hotels resorts case study demand gen mirai

Princess Hotels & Resorts, in collaboration with Mirai, boosts its bookings and manages to attract new guests (+165% CTR) thanks to an effective strategy of launching Google Demand Gen campaigns.…

amaialopez17/09/2024

Mirai and Hotel Treats partner to make your premises more profitable with an online shop

The Hotel Treats platform helps you transform your facilities and services into marketable experiences that extend beyond the sale of rooms.…

amaialopez28/05/2024

What factors affect the results of your metasearch campaigns? (Part 2)

Here we show you how to identify the key variables on each metasearch funnel level and what actions to take in order to optimize your campaign performance.…

Diego Varela21/05/2024

Mirai integrates with Optimand to display direct sales together with destination demand and pricing trends

The integration between Optimand and Mirai provides you with access to your direct sales, giving you a better understanding of your market and helping optimize sales.…

Isabel Rey11/04/2024

Discover Mirai’s extras system and make the most of it

We have brought together all the functionalities of our extras system that allow you to easily configure a differentiating proposal and increase your average booking value.…

Isabel Rey20/03/2024

Challenges (strategic, marketing and operations) of selling extras in your direct channel

Why should hotels offer extras in their booking engine? What practices help market them successfully? How do you simplify operations?…

Pablo Delgado20/03/2024

Posts tagged with: strategy

My take on the underpinning reasons behind the situation caused by the Digital Markets Act interpretation

Club Mac & Mirai: a decade of innovation and success in direct distribution

A Hotelier’s survival guide: understanding demand (Part 1)

Mirai now available on Oracle Cloud Marketplace

Princess Hotels & Resorts improves profitability (+102% ROAS) with Google’s Demand Gen campaigns

Mirai and Hotel Treats partner to make your premises more profitable with an online shop

What factors affect the results of your metasearch campaigns? (Part 2)

Mirai integrates with Optimand to display direct sales together with destination demand and pricing trends

Discover Mirai’s extras system and make the most of it

Challenges (strategic, marketing and operations) of selling extras in your direct channel

Recent Posts

Authors

About Mirai

Posts tagged with: strategy

Recent Posts

Authors

Tags

About Mirai