Posts tagged with: strategy

trivago improves its CPA or commissions programme and will take cancellations into account (Net CPA)

trivago evolves its Gross CPA model into a Net CPA model, which now takes cancellations into account when charging commissions.…

Paola Romero03/02/2022

How to make your eco-sustainable hotel stand out on Google and Booking.com

If your hotel is committed to sustainability you have an opportunity to show it to your potential guests on Google and Booking.com. Your property will gain visibility and prestige that go beyond direct sales, reaching the global image of your hotel on the internet and in the offline world. …

Diego Varela02/12/2021

The increase in revenue of a good room upselling strategy

A good room upselling system in your direct channel offers a high value alternative as it increases average revenue and average price without increasing operating costs, and reduces the cost of intermediation. We quantify the performance of upselling featured in our booking engine and analyse the keys to success for the hotels with the best…

Pablo Delgado10/11/2021

More customisation and feedback on your upselling strategy

Since we launched the upselling development the data has been very positive: we have sent to more than 14,000 clients a proposal to upgrade their stay, and we currently have a conversion rate of around 6% and an average increase in value of 14%. We continue to grow its potential to increase your hotel's revenue.…

César López20/10/2021

What Booking.com was doing to gain market share while we were all in lockdown

During the pandemic Booking.com has increased its share of the hotels channel mix almost without resistance. We analyse some of its practices and give you some solutions to avoid giving them more power…

Marta Romero30/06/2021

Why direct selling is experiencing its sweetest moment

Direct selling has gained a large share of sales during the pandemic, demonstrating its sales capacity and resilience. We analyse the reasons for this explosion…

Pablo Delgado03/06/2021

Mirai selects Koddi to help hotels better compete in metasearch

Starting today, Mirai will license the Koddi Enterprise platform to maximize exposure of hotel properties on metasearch channels, driving more bookings and improving marketing ROI…

Isabel Rey17/11/2020

Getting the most out of Google Hotel Ads: The Top 15 Check-List

Competitive advantage can be gained through technology and strategy in GHA. But it has many features that many integration partners neglect, making hotels lose great opportunities to increase performance of their direct channel. We walk through 15 best practices that you should demand your GHA integration partner to provide. …

Pau Siquier26/10/2020

Does your website auto-detect the user’s language? This is how you can find out

One of the requirements that your direct channel must have in order to adapt to international clients is to detect the client's language and automatically adapt your website…

Equipo de Mirai08/09/2020

Book on Google optimises its results with Room Clustering

Google Hotel Ads continues to evolve. Book on Google (BoG), has now modified the way it shows users room results and the different prices and rates.…

Diego Varela26/06/2019

Posts tagged with: strategy

trivago improves its CPA or commissions programme and will take cancellations into account (Net CPA)

How to make your eco-sustainable hotel stand out on Google and Booking.com

The increase in revenue of a good room upselling strategy

More customisation and feedback on your upselling strategy

What Booking.com was doing to gain market share while we were all in lockdown

Why direct selling is experiencing its sweetest moment

Mirai selects Koddi to help hotels better compete in metasearch

Getting the most out of Google Hotel Ads: The Top 15 Check-List

Does your website auto-detect the user’s language? This is how you can find out

Book on Google optimises its results with Room Clustering

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About Mirai

Posts tagged with: strategy

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