Club Mac, together with Mirai, achieves 36% of its turnover from direct sales (vs. 6% in 2013), increasing its profitability and independence due to key technological advances and its distribution optimisation.…
Mirai Twin is the 3D digital twin of your hotel, developed with in-house technology that gives your clients a 100% immersive experience from any angle by using real drone footage of your establishment.…
Following a successful trial period, Portugal's largest hotel group will implement Mirai's booking engine on its corporate website. …
One of the key factors behind the success of the OTAs is their heavy investment in online marketing. Hoteliers, however, remain reluctant to invest. Why continue allowing intermediaries to own the customer relationship rather than you? …
Does the conversion rate reflect the health of your direct sales? Why does an excessive focus on conversion penalize your results? Why is revenue the only KPI you should care about?…
Aligning your direct sales strategy with digital marketing is key to getting the best return on your investments. If you think you still haven't the formula quite right, this guide will help you do it.…
We analyze, from a historical perspective, how technology has influenced the evolution of the hotel industry over time, becoming a key factor to the optimization of hotel distribution and direct sales.…
Javier Delgado Muerza, our CEO EMEA, will be part of Travel Tech's EMEA 2023 edition.…
We put ourselves in the customer's shoes to provide a real-life case study: Why Pablo Delgado, CEO America at Mirai, ended up booking a hotel through Booking.com rather than the direct channel. …
To define a healthy channel mix, we need a good understanding of how each channel works. This overview of the key terms in hotel distribution will help you determine the right dose of each channel you need to add to improve your distribution strategy…
