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Ending the year, we compile the posts that have generated the most interest: analysis, information, opinion… A summary of the most relevant content that has marked our 2023 and that we hope will help you stay updated and optimize your direct sales and distribution.
- The reasons why customers use Booking.com (and so do I), by Pablo Delgado.
Pablo Delgado, CEO America at Mirai, puts himself in the customer’s shoes to tell you why he ended up booking a hotel through Booking.com rather than the direct channel.
- Visibility boosters and marketing in OTAs: a guide to understanding, choosing and comparing each option, by Pablo Delgado.
With this guide you will be able to analyze which OTA visibility actions truly bring you potential revenue allowing you to make more effective decisions.
- The seven deadly sins of distribution, by Marta Romero.
What practices should you avoid to ensure that your distribution does not turn into hell?
- Booking.com Genius “free room upgrade” and “free breakfast”: once again the OTA wins and you lose, by Pablo Delgado.
How do these Booking.com visibility boosting programs work? Do they generate incremental demand? What are the disadvantages?
- Growing contribution of metasearch to direct revenue, by Pablo Delgado.
We analyze the contribution of metasearch engines to the direct channel revenues of almost 1000 hotels. How can you not participate if they generate an average share of more than 13%?
- 5 tools in your Google profile to increase your direct sales that you’ve probably never heard of, by Simón Barreiro.
Some free tools in your Google Hotels profile give you a great chance to analyze your distribution strategy and that of your competitors, empowering you to take appropriate measures.
The DMA promotes fairer competition in digital markets, but Booking.com is not yet considered a gatekeeper. What implications could this have for the industry?
- Everything you need to know about trivago’s new Free Booking Links, by Paola Romero.
trivago is offering independent hotels, without active campaigns on the metasearch engine, the opportunity to increase their visibility and direct revenue with these free ads.
- Measuring the performance of your direct channel, by Pablo Delgado.
Are you sure you are using the appropriate KPIs to measure your direct sales? Discover how to do it correctly, interpret the results and move in the right direction.
- How much do you stop selling for not controlling your price?, by Pablo Sánchez.
How much are you losing by not controlling your prices and allowing other channels to sell cheaper than you do on your own website?
These are the most read but we have many more… If you are looking for one article in particular or if you simply want to find out more about a particular topic (metasearch, visibility, loyalty…), you can use the blog search engine (top right) or click on our tags..
Do you have any missing topics that you would like us to write about? We would love to hear your ideas.
Now it’s time to explore new topics and content for 2024!
