En español, en français, em português.
We end 2024 very proud to have fulfilled our mission to help you boost your direct sales: from new features on our booking engine to improvements in our BI, integrations and strategic alliances, as well as customised projects, effective digital marketing campaigns and consulting to optimise your distribution strategy.
Join us as we take a look at all the new features and improvements which have marked 2024 and make sure you get the most out of them!
In our booking engine
Pestana Hotel Group entrusted us with the implementation of our booking engine with maximising the profitability and competitiveness of their hotels’ direct channel. But we also have made some valuable improvements:
- One of our most disruptive innovations has been Mirai Twin. An immersive experience in your hotel through a 3D digital twin, developed with our in-house technology, which transforms what we know today as a hotel website into a more innovative version, using it as a new gateway to your booking engine.
- We have introduced new features in our extras system which will allow you to easily configure a differential proposal and thus increase your average booking value.
- You can also customise the email address you send your notifications from and ensure that all of them are secure and will reach their recipients.
- In addition, you now have the possibility of applying differentiated taxes according to the customer’s country, gaining clarity on your prices and improving your direct sales’ competitiveness as well as your presence in metasearch engines.
Payment methods
We keep expanding the payment options available on our booking engine. Facilitating and optimising the payment process is key to reduce booking abandonment and increase conversions.
- We improve both your flexibility and that of your customers, thanks to “Book, Think & Pay”, a feature which allows you to maximise your direct channel’s profitability and enhance your customer service, so they can secure their booking and complete the payment at a later date.
- We launched a functionality to recover bookings where payment has failed in the gateway (en español), which will increase your revenue and minimise your customer’s frustration and booking abandonment.
- Thanks to our integration with Stripe you can now offer your customers their booking’s payment through OXXO shops and payments’ financing in up to 24 monthly instalments through ‘Meses Sin Intereses -en español-’ (only for LATAM and Brazil hotels).
Integrations
This year we have strengthened our connectivity by joining forces with key platforms which improve your operational efficiency:
- With Oracle Cloud Marketplace, so you can manage availability, rates and inventory, your booking engine and direct bookings from the PMS. Without additional software and differentiating your direct sales’ strategy from that of the OTAs.
- With Husbpot CRM, so that you can increase and cetralise customers’ data, segment it for email marketing campaigns and carry out satisfaction surveys, improving customer loyalty.
- With Cloudbeds PMS and channel manager and with Omnibees and HotelAvailabilities channel managers, so you can manage inventory, pricing and restrictions from their platform in real time as well as automatically receive bookings and cancellations from your booking engine.
- With Optimand, which combines Business Intelligence, real-time future demand, competitor analysis and conversion tools to assist you in your decision making and improving your hotel’s profitability.
- Furthermore, we continue to establish strategic partnerships with third party systems. This is the case of our partnership with Hotel Treats, so that you can make your facilities more profitable with an online shop, turning them, along with your services, into marketable experiences that extend beyond your rooms.
- We take the integration with Affilired (en español) one step further and synchronise sales information between Mirai and Affilired via API, so you can validate your booking status automatically, save time and reduce errors.
Mirai BI
- We have launched a new version of our data analysis tool, with a renewed design and usability, full customisations of tables, new onboarding layer, improved filters…
- And now, you can see the evolution of each medium/source of your bookings in your BI reports, combine them with more than 50 variables and segment by the source/medium you are interested in.
Mirai Metasearch
We have connected to trivago’s new Net CPA on Consumption model so, if you were already investing in CPA, we have upgraded you to this new ‘pure’ commissionable model, where you are paid only on completion of stay, excluding cancellations and no-shows.
We have grown internationally
In a further step towards our international growth strategy, we strengthened our expansion in Colombia (en español).
We are now a team of 294 people, with 14 delegations (did you know that we have a new office address in Madrid? -en español-) across 6 countries and we continue growing, innovating and working to deliver new solutions and developments.
In 2024 we celebrated a decade of partnership with Club Mac, an example of how technology and the right strategy can transform your direct sales.
We will continue working towards our aim of contributing to hotels’ independence by optimising their direct sales through our products and services: Booking Engine, Web Project, Omnichannel Management (Contact Center), Metasearch Connectivity, Digital Marketing (don’t miss how Princess Hotels & Resorts have improved their profitability, boosting their bookings and attracting new guests thanks to Google’s Demand Gen campaings), Distribution Consulting (you can see here the success story of Hotel Daniya Denia -en español-).
Don’t miss our savings calculator and self-diagnosis (en español), two simple tools we launched at the beginning of the year and that will help you assess how much you can improve your profitability.
And this year we have gone one step further to make your B2B retail agency and enterprise distribution more efficient by launching Mirai Pro, a solution which allows you to set up your own direct sales’ platform for retail agencies and enterprises.
Web Projects
In 2024 our web design team breaks records, creating 275 websites for hotels and hotel chains. Some of these are:
https://www.cerise-hotels-residences.com/
https://www.niviabornboutiquehotel.com/
https://www.casadelaspalomashotel.com/
Our Blog 2024
We have continued to share posts about the most relevant topics for the industry (data analysis, DMA impact, pricing strategies, metasearch, loyalty, distribution…). Discover here the most outstanding posts of the year and make sure you are taking advantage of all the ideas and tips we have shared to help you boost your hotel’s revenue.
Thank you for joining us in this exciting 2024. Let’s go for new challenges in 2025!
