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A summary of Mirai’s blog in 2018

Did you miss any of our posts? Seen in perspective, these are the issues that have worried us during these months, trying to identify industry trends:…

César López21/12/2018

Book on Google, now available in Europe

Google has just enabled Book on Google in eleven new european markets plus Canada. It is a very relevant change since Europe itself is, together with the United States, the main issuing market of European countries. …

Diego Varela26/11/2018

Take advantage of the new trivago filters to boost your direct sales

The new trivago filters are a great improvement in terms of usability for finding the hotel and rate that each user wants. Their use will let you stand out above your competition by highlighting your direct channel over OTAs…

Diego Varela19/11/2018

Your brand is no longer protected on Google Ads. This is how it will affect your AdWords (Google Ads)

In practice, it means that any distributor can use the brand name with the same conditions as you.…

Marta López22/10/2018

Chatbots for your hotel: Everything that you need to know

Do you know exactly what they are for? Do you need them for your hotel? How can you choose the best one for you? In this post, we will try and answer all your questions.…

Pablo Delgado10/10/2018

Room Booking Module: Google incorporates room photos to Hotel Ads results

Channels advertised on GHA can now also show photos of the rooms as well as their prices. We believe that it is an opportunity for your direct sale to attract your client visually and reach where some OTAs still can’t. …

Diego Varela17/09/2018

Google Hotel Ads launches Promoted Hotels

In searches by destination on Google Maps the two top results are showing Promoted Hotels, identified as Ads.…

Diego Varela08/08/2018

Google Hotel Ads gains visibility and displaces Adwords

Google is trying out putting Google Hotel Ads (GHA) above AdWords, a substantial change for users, advertisers and Google itself.…

Pablo Delgado12/07/2018

Booking.com is now offering third-party inventory with Booking.basic

For now, we have come across it in accommodations in Asia, provided by Agoda or CTrip. With this novelty, Booking.com has crossed a threshold with potentially enormous consequences.…

César López09/07/2018

The cost of direct sales. Part I: Calculation

Few basic issues of hotel marketing are surrounded by so much lack of knowledge . We compile everything to shed some light on the subject.…

César López11/06/2018

Archive

A summary of Mirai’s blog in 2018

Book on Google, now available in Europe

Take advantage of the new trivago filters to boost your direct sales

Your brand is no longer protected on Google Ads. This is how it will affect your AdWords (Google Ads)

Chatbots for your hotel: Everything that you need to know

Room Booking Module: Google incorporates room photos to Hotel Ads results

Google Hotel Ads launches Promoted Hotels

Google Hotel Ads gains visibility and displaces Adwords

Booking.com is now offering third-party inventory with Booking.basic

The cost of direct sales. Part I: Calculation

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