Archive

Price disparity types. Identifying and correcting them

We are going to revise the 6 standard practices of intermediation in order to break the price…

Pablo Delgado26/10/2017

Book on Google, available now for your hotel

What is it and how does it work? Which is its objective? How much does it cost? We take a look at everything you need to know to gain a better understanding of Book on Google.…

Pablo Delgado04/10/2017

Price disparity, the eternal problem of hotel distribution

Price disparity is the main problem for many hotels and correcting this situation is essential in order to outline a correct direct-sales strategy.…

Pablo Delgado19/09/2017

First week after the terrorist attack: We analyse the impact in Barcelona

After a few days of coming to terms with the tragic attacks which took place in Barcelona and Cambrils, we have analysed the behaviour of more than 8,000 bookings…

Equipo de Mirai30/08/2017

trivago Express Booking, Book on Google and TripAdvisor Instant Booking: what are the similarities and differences?

trivago Express Booking, Book on Google and TripAdvisor Instant Booking share the same objective (increase conversion), but follow very different strategies. …

Pablo Delgado04/07/2017

Building customer loyalty through the direct channel, the unresolved issue

Building customer loyalty through the direct channel is one of the most important long-term cornerstones in the struggle against OTAs. Up until now, intermediaries have been winning this battle by a wide margin. It’s in your hands to turn things around.…

Pablo Delgado27/06/2017

trivago Express Booking in detail

trivago has launched a new tool for its metasearch engine called trivago Express Booking. We have analysed it in detail.…

Pablo Delgado21/06/2017

20 reasons to leave Booking Genius

The Genius rewards programme is a brilliant move by Booking.com in its strategy to continue gaining market share in hotels by gobbling up other online channels as well as the hotel’s own direct channel, their website.…

Pablo Delgado04/04/2017

The Achilles heel of distribution

Distribution has always dominated its relationship with the producer. Walmart or Macy's and Amazon are what Apple, Tourico and Expedia are in the hotel industry. Meanwhile, the product’s owner, in our case the hotel, sees its profits increasingly reduced without knowing what to do about it. …

Pablo Delgado16/03/2017

The difficult coexistence between Booking.com and your website

Sometimes we are asked why we talk so much about Booking.com and that we make them out to be the "enemy". That is not the case and we do not share that point of view. This post will explain why.…

Pablo Delgado02/03/2017

Archive

Price disparity types. Identifying and correcting them

Book on Google, available now for your hotel

Price disparity, the eternal problem of hotel distribution

First week after the terrorist attack: We analyse the impact in Barcelona

trivago Express Booking, Book on Google and TripAdvisor Instant Booking: what are the similarities and differences?

Building customer loyalty through the direct channel, the unresolved issue

trivago Express Booking in detail

20 reasons to leave Booking Genius

The Achilles heel of distribution

The difficult coexistence between Booking.com and your website

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