Archive

What is Google commission per stay (CPS) and how does it work?

The new cost-per-acquisition programme by Google Hotel Ads is now available to Mirai clients. Here is what this big change is all about…

Pablo Delgado09/06/2016

Cancellations on Booking.com: 104% more than on the hotel website. Expedia, 31% more

Many hotels do the right thing by offering better stock and price conditions to Booking.com, and of course to their own website, rather than to Expedia after seeing that they make more money that way, since the net price (after taking out the commissions) is almost always superior. However, rarely are these same decisions made…

Pablo Delgado19/05/2016

Cancellations shooting up: implications, costs and how to reduce them

What was just a concern a few years then became a problem and now it has become a nightmare. We are referring to booking cancellations, which have increasingly grown to unsustainable levels, in some cases above 40% and 50%. Some hoteliers have considered this normal and have adapted their daily operations and even their strategy…

Pablo Delgado19/05/2016

The convergence of Google, TripAdvisor and Booking.com

Large Internet companies are evolving with a common objective: occupying the whole life cycle of the client, focusing especially on the most interesting and juiciest part from a money point of view, the booking or the hotel transaction. Historically, the life cycle phases have been occupied by the giants of the industry with well-defined limits.…

Pablo Delgado04/05/2016

How to measure the TripAdvisor Business Listings traffic after their security changes

Recently, TripAdvisor notified users of a change in its security settings that does not affect the Business Listings traffic but that may interrupt its tracking in Google Analytics. All of the websites that do not use the HTTPS protocol shall stop registering referral traffic on TripAdvisor through Google Analytics. At Mirai, we have detected that…

Thalula Begara29/04/2016

How much does Booking.com sell with AdWords of your brand?

The potential sales sources of Booking.com may be classified in the following way: Not all of these booking origins are new sales for your hotel. Some of them just compete with other channels (including your own website) for the same clients (existing sale), thus unnecessarily increasing your distribution costs. On this post, we will focus on…

Pablo Delgado07/04/2016

Infograph: use of mobile phone on websites of hotels in Barcelona and Madrid

With the celebration of the Mobile World Congress in Barcelona this week, we have analysed the mobile impact on websites of hotels in Barcelona and Madrid. Is mobile more used to visit the hotel website or to book? Which is growing faster? What country is more mobile? How come? Barcelona hotels register more mobile clients…

Pablo Delgado y César López22/02/2016

Non-refundable rates: everything you need to know

There are all kinds of cases: hotels that don’t offer them, hotels that let you choose, others that only have them on certain dates… Is there a criteria to go on? Any specific guide of what to do? What does it depend on? Here are a few ideas that may help you. The option to…

César López17/02/2016

Available rooms for the Mobile World Congress? Get the maximum return from them

Tomorrow February 15th, the Barcelona Convention Bureau will release rooms for the Mobile World Congress. You will sell them at a great price, we have no doubts about it. However, will you sell them with the minimum distribution cost? We provide a few ideas According to Booking.com, today Feb-14th Barcelona is almost fully booked (93%)…

Equipo de Mirai15/02/2016

Has TripAdvisor become an OTA?

After the recent launch of instant booking (read our post “What is instant booking and how does it work?” for a complete analysis), TripAdvisor has caused a stir and now wants to compete face to face with the main OTAs. Therefore, has TripAdvisor become an OTA? Despite them saying that they are not an OTA…

Pablo Delgado26/01/2016

Archive

What is Google commission per stay (CPS) and how does it work?

Cancellations on Booking.com: 104% more than on the hotel website. Expedia, 31% more

Cancellations shooting up: implications, costs and how to reduce them

The convergence of Google, TripAdvisor and Booking.com

How to measure the TripAdvisor Business Listings traffic after their security changes

How much does Booking.com sell with AdWords of your brand?

Infograph: use of mobile phone on websites of hotels in Barcelona and Madrid

Non-refundable rates: everything you need to know

Available rooms for the Mobile World Congress? Get the maximum return from them

Has TripAdvisor become an OTA?

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