When starting in Facebook, the main question for hotels is deciding what type of online presence they should choose for their business: A “page”, a “profile” or a “group”? The answer is clear, A PAGE has many advantages: A page and its content will be visible for all, without having to become a Facebook friend.…
Google launched a new service that may change the way we use Google for search. Since 8th September, results in a search engine (www.google.es) are shown instantly during typing, there is no need of pressing [enter]. Google suggests 4 most popular searches that refer to written phrase showing complete results (including maps, sponsored links) for…
English Version | Version française El 6 de mayo Tripadvisor lanzó un anuncio oficial diciendo que alrededor de 12.000 hoteles de todo el mundo se había subscrito a su programa Perfil Plus, que les permite publicar la dirección de su web, su email y su número de teléfono en Tripadvisor. Cinco meses después del lanzamiento, París…
FacebookTwitterLinkedin…
In the first part I wrote about the inconvenience of receiving too many bookings for the hotel through Booking.com. Now, I’d like to talk about the 6 reasons why many hotel websites don’t get good results: 1: Investment in advertising Channels won’t grow without advertisement. Booking.com uses a big amount of the commissions it receives…
Selling too much? It sounds like a joke. There is never “too much”. Any reservation is welcome, and the more the merrier. I’d like to talk about an issue I have heard mentioned by several hotel managers, they’re worried about their excessive dependence on the high percentage of reservations that they get through Booking.com, while…
Every time a user request information regarding availability through Mirai-HotelSearch, the dates he’s introduced are recorded. These data means several millions requests and allow us to collate a very reliable demand calendar. Knowing what the historical demand has been is one of the key details that any hotelier must have to forecast for 2009 and…
Barcelona has double the hotel rooms that it had in the year 2000, just over 9 years ago. They have been increasingly steady year after year, at a rate of 10%. This spectacular increase along with its high quality and the renovation of the oldest hotels has made hotel offer in Barcelona the best in…
It’s unavoidable: in Internet, your hotel will be well reviewed by users in some website. How do you go about these reviews, both positive and negative, that are published on your website or in booking sites? Nowadays, online travellers’ communities are multiplying and the hotel’s transparency is very important for users to trust it when…
1.- Finding the time: It is the resource that is most difficult to find. Having a lot of material and information would be useless if you don’t have the time to look into it. Most of the available information is generated in bits, regularly, like blog posts. It’s got the perfect format so it can…
