Applying discounts to encourage loyalty does not increase your ADR, it decreases it. However, loyalty does increase your net ADR, the most important KPI to measure your profitability.…
The DMA supports fairer competition in digital markets, but Booking.com considers it is not a gatekeeper. What implications could this have for the industry if the EC accepts its claims?…
Some free tools in your Google Hotels profile give you a great chance to analyze your hotel and your competitors so you can adjust your distribution strategy.…
Does it exclude cancellations and no-shows? What commissions are available? Which markets is it available in? What visibility will my hotel have at each commission level?... …
What practices should you avoid to ensure that your distribution does not turn into hell?…
trivago is offering independent hotels without active campaigns on the metasearch engine the opportunity to increase their visibility and direct revenue with these free ads…
We put ourselves in the customer's shoes to provide a real-life case study: Why Pablo Delgado, CEO America at Mirai, ended up booking a hotel through Booking.com rather than the direct channel. …
With this guide you will be able to analyze which OTA visibility actions really bring you potential revenue in order to make more effective decisions.…
Google Hotels has become a key source of traffic and revenue for the direct channel for most hotels. Both paid campaigns and free booking links are important parts of this. Get to know them to get the most out of them!…
In this post, we collect some of the questions hoteliers have been asking us in recent weeks about the current context, risks and implications, as well as our vision and recommendations for the next challenges in hotel distribution.…
