How do Google's changes affect the user? What have hotels lost? What does this mean for the hotel industry? What about Booking.com? Is it a gatekeeper? Who stands to gain?…
Does the conversion rate reflect the health of your direct sales? Why does an excessive focus on conversion penalize your results? Why is revenue the only KPI you should care about?…
We sumarize the most relevant contents that have marked our 2023, those we hope will help you keep updated and optimize your direct sales and distribution.…
To define a healthy channel mix, we need a good understanding of how each channel works. This overview of the key terms in hotel distribution will help you determine the right dose of each channel you need to add to improve your distribution strategy…
A good room upselling system in your direct channel offers a high value alternative as it increases average revenue and average price without increasing operating costs, and reduces the cost of intermediation. We quantify the performance of upselling featured in our booking engine and analyse the keys to success for the hotels with the best…
Ensuring your direct sales maintain their quota is in your hands. If you don’t do anything and wait for everything to go back to “normal”, OTA’s will be the ones to exploit the many changes that have come to stay…
With PPA Google offers hotels and direct sales channels an alternative to gain visibility in the potential market of clients who are looking for a hotel by destination. A world of possibilities for attracting new demand…
How does booking a hotel through Google Assistant work? Where is it available? How can I connect my direct sales to the Assistant? Here's what you need to know about what will be a major change in user behavior that will soon alter the rules of the game.…
Do you know exactly what they are for? Do you need them for your hotel? How can you choose the best one for you? In this post, we will try and answer all your questions.…
The conversion of mobile traffic is 2 to 5 or even 6 times lower than on a desktop computer. Why does this difference exist? We have analysed it. Here are our conclusions…
