Archive

Bing Hotel Price Ads, a new showcase for your direct sales

Bing HPA offers you another showcase to reach many users who are not on Google and who now end up with the OTAs, the only channels currently bidding on your hotel.…

Paola Romero06/04/2022

Why setting a fixed budget for your paid campaigns is damaging your business

Limiting your marketing budget may seem like a way to control spending, but it puts a cap on our direct sales potential. What opportunities might we miss out on?…

Sergio Tomas Rasero24/03/2022

trivago improves its CPA or commissions programme and will take cancellations into account (Net CPA)

trivago evolves its Gross CPA model into a Net CPA model, which now takes cancellations into account when charging commissions.…

Paola Romero03/02/2022

Mirai’s Blog 2021: Our most-read posts

As is tradition at Mirai, near the end of the year we are launching a compilation of the most liked posts. Keep up to date with the industry trends!…

María Saldaña17/12/2021

How to make your eco-sustainable hotel stand out on Google and Booking.com

If your hotel is committed to sustainability you have an opportunity to show it to your potential guests on Google and Booking.com. Your property will gain visibility and prestige that go beyond direct sales, reaching the global image of your hotel on the internet and in the offline world. …

Diego Varela02/12/2021

The increase in revenue of a good room upselling strategy

A good room upselling system in your direct channel offers a high value alternative as it increases average revenue and average price without increasing operating costs, and reduces the cost of intermediation. We quantify the performance of upselling featured in our booking engine and analyse the keys to success for the hotels with the best…

Pablo Delgado10/11/2021

Booking Network Sponsored Ads (formerly “Native Ads”): everything you need to know

Booking.com native ads allows hotels to bid in a CPC model to boost their visibility in destination searches. How much do native ads cost? What are the pros and cons for hotels? ... …

Pablo Delgado18/10/2021

Tripadvisor Plus new Reward model, everything you need to know

Six months ago, Tripadvisor announced its newest membership program, Tripadvisor Plus, that unleashed lots of different opinions but also concerns from the hotel industry. The company has just announced a significant twist. In this post we provide all the answers to the many questions Tripadvisor Plus still raises…

Pau Siquier23/09/2021

How to spot opportunities to sell more

The digital advance and the growth of online sales generate a lot of data that, if analysed properly, can give you clues to improve and suggest opportunities that you may not have even considered. …

Pablo Sánchez13/09/2021

The much-anticipated “check-in date” multiplier now available on Google Hotel Ads

With this new multiplier Google continues to improve its product, allowing bids to be adjusted to the different dates when hotel demand may fluctuate and thus achieving better metasearch performance.…

Pau Siquier27/07/2021

Archive

Bing Hotel Price Ads, a new showcase for your direct sales

Why setting a fixed budget for your paid campaigns is damaging your business

trivago improves its CPA or commissions programme and will take cancellations into account (Net CPA)

Mirai’s Blog 2021: Our most-read posts

How to make your eco-sustainable hotel stand out on Google and Booking.com

The increase in revenue of a good room upselling strategy

Booking Network Sponsored Ads (formerly “Native Ads”): everything you need to know

Tripadvisor Plus new Reward model, everything you need to know

How to spot opportunities to sell more

The much-anticipated “check-in date” multiplier now available on Google Hotel Ads

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