Archive

Is Black Friday worth it? We take an in-depth look

At Mirai we have deeply analysed consumer behaviour during the two weeks prior to and after Black Friday, and we have a few tips to help you make the most of it next year.…

Pablo Delgado12/12/2019

The building blocks of direct sales

This post is a guide on how to build a strong direct sales strategy from the foundations to the top floor, following an order which is essential to make it all work.…

Pablo Delgado26/11/2019

Google Hotel Ads increases price transparency to its results

Google Hotel Ads increases price transparency to results

One of the biggest problems for metasearch engines is the lack of price accuracy, caused by the differences in taxes and discrepancy in legislations across the many countries regarding the way prices appear. Google is the first metasearch engine that enables the user to choose how to display prices.…

Pau Siquier07/11/2019

Analysis of Google’s Room Booking Module and its impact on direct sales

Google Hotel Ads is leading online marketing for the hotel industry. We have analyzed the performance ot its functionality Room Booking Module and we can conclude that it improves profitability. …

Pablo Sánchez11/09/2019

The impact of PSD2 on your hotel and direct sales

At Mirai, we’ve been researching the PSD2 regulation for months and, in particular, the impact it will have on hotels and their direct sales.…

Daniel Badenas y Pablo Delgado16/07/2019

Metasearch engines, already the most important marketing channel… and growing

When, back in 2013, we started to see trivago and TripAdvisor adverts offering the possibility of comparing hotel prices, nobody imaged the success they would achieve over the course of the years, especially when Google jumped on the bandwagon with Google Hotel Ads.…

Pablo Delgado03/07/2019

Book on Google optimises its results with Room Clustering

Google Hotel Ads continues to evolve. Book on Google (BoG), has now modified the way it shows users room results and the different prices and rates.…

Diego Varela26/06/2019

Am I making enough online direct sales?

In order to analyse direct sales data and its potential growth we must focus on specific data about other channels. This exercise allows an accurate diagnosis of the health of direct online sales, with the goal of progressing every year, towards a healthier mix of channels…

Pablo Delgado29/05/2019

Eight myths about OTAs: true or false?

In recent years, the hotel sector has internalised and accepted a number of statements about OTAs that are imprecise…

Pablo Delgado y César López26/03/2019

Using the Google Assistant to book a hotel room with your voice

How does booking a hotel through Google Assistant work? Where is it available? How can I connect my direct sales to the Assistant? Here's what you need to know about what will be a major change in user behavior that will soon alter the rules of the game.…

Pablo Delgado04/03/2019

Archive

Is Black Friday worth it? We take an in-depth look

The building blocks of direct sales

Google Hotel Ads increases price transparency to its results

Analysis of Google’s Room Booking Module and its impact on direct sales

The impact of PSD2 on your hotel and direct sales

Metasearch engines, already the most important marketing channel… and growing

Book on Google optimises its results with Room Clustering

Am I making enough online direct sales?

Eight myths about OTAs: true or false?

Using the Google Assistant to book a hotel room with your voice

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