What was just a concern a few years then became a problem and now it has become a nightmare. We are referring to booking cancellations, which have increasingly grown to unsustainable levels, in some cases above 40% and 50%. Some hoteliers have considered this normal and have adapted their daily operations and even their strategy…
Large Internet companies are evolving with a common objective: occupying the whole life cycle of the client, focusing especially on the most interesting and juiciest part from a money point of view, the booking or the hotel transaction. Historically, the life cycle phases have been occupied by the giants of the industry with well-defined limits.…
The potential sales sources of Booking.com may be classified in the following way: Not all of these booking origins are new sales for your hotel. Some of them just compete with other channels (including your own website) for the same clients (existing sale), thus unnecessarily increasing your distribution costs. On this post, we will focus on…
There are all kinds of cases: hotels that don’t offer them, hotels that let you choose, others that only have them on certain dates… Is there a criteria to go on? Any specific guide of what to do? What does it depend on? Here are a few ideas that may help you. The option to…
After the recent launch of instant booking (read our post “What is instant booking and how does it work?” for a complete analysis), TripAdvisor has caused a stir and now wants to compete face to face with the main OTAs. Therefore, has TripAdvisor become an OTA? Despite them saying that they are not an OTA…
Once we have analysed instant booking TripAdvisor’s new product (what it is and in detail) comes the big question: should I participate with my direct sale? On one hand, the first reaction would be to resist. It does not seem ideal to advance towards a scenario in which the direct sale, whose main objective should be…
Once we have analysed what instant booking is and how it compares to Business Listings and TripConnect CPC, we move on to analysing the many questions that this new product comes with. Will it be available in all markets? For now, instant booking is available only for users in the United States, Canada and United…
TripAdvisor continues to grow and, whether we like it or not, is going to become an important figure in the hotel industry. It was created as a hotel review site and it has become the number one site in that field. It grew by adding price comparison, competing with Trivago and Kayak. Now, it has…
Cheap? Expensive? Are you sure that you are measuring each action you carry out precisely? Grab your calculator and read this. Calculating the costs of each channel and of each optional proposal with which you are continuously tempted with is essential to understand its profitability, comparing and making well-founded commercial decisions. The analysis that we…
They are the current hot topic of the industry: constant advertising on television, astronomical acquisitions of Kayak and Trivago, they occupy most part of the news in specialised media… They have been with us for a few years although they have only recently started to experience a boom. Why so much prominence? Are they just a trend? What…
