We all wish for a really nice web, attractive and inviting enough to attract visitors to make their bookings on our website. Many factors influencde this: design, development or applicable marketing strategy among others. The best way is to focus only on those design factors that include photographs in varied colour, fonts that catch the…
Do confidential deals attract new clients? Do they fill empty rooms which, otherwise, people would not use? How? Must the price be lowered? By cooperating with a Madrid hotel, Mirai has experimented, leading to interesting results. In addition to gathering facts worth analysing, in thirty days we have explored and made comparisons, discovering how exactly…
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Take a look at foursquare. Pretty cool. It is a location based social service when users can „check –in” to any sort of establishment like, restaurant, gym or hotel and tell about it to their network. This service is becoming more and popular every day and in already reached 5 million user according to TechCrunch. As…
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Adwords is popular in travel industry and intermediaries like Expedia invest nearly $6 million monthly (source: Adage) in Google Adwords campaigns – inverting the money they get from partners. Pay Per Click sponsored results bring more and more attention of indivual hotels as well but many questions and doubts arise: Will Adwords bring more reservations?…
When starting in Facebook, the main question for hotels is deciding what type of online presence they should choose for their business: A “page”, a “profile” or a “group”? The answer is clear, A PAGE has many advantages: A page and its content will be visible for all, without having to become a Facebook friend.…
English Version | Version française El 6 de mayo Tripadvisor lanzó un anuncio oficial diciendo que alrededor de 12.000 hoteles de todo el mundo se había subscrito a su programa Perfil Plus, que les permite publicar la dirección de su web, su email y su número de teléfono en Tripadvisor. Cinco meses después del lanzamiento, París…
